by Lizzie Davey July 4, 2016July 4, 2016 There are a lot of marketing articles out there that tout Facebook ads as a great way to promote your products to new audiences. But very few go into serious detail about all the different elements of an ad and how you can make yours successful. So, … Continue reading The Pain-Free Guide to Setting up Successful Facebook Ads for Your Info Product
by Laura Donovan July 2, 2016 Follow @thewordproJuly 2, 2016 The USO, or United Services Organizations, has created a temporary profile picture frame for all Facebook users for the Fourth of July. Facebook began providing these temporary profile photos last year, in order for users to show their support of a cause. Earlier this year … Continue reading Customize Your Facebook Profile Photo with a Fourth of July Frame
by Joao Romao June 30, 2016 Follow @joaoromaolxJune 30, 2016 Facebook News Feed changed. Again. The first alarms went off in Menlo Park last year: Facebook users were sharing less, Facebook’s news feed was getting cluttered. A report published by The Information even mentioned an astonishing 21% drop in shares and updates made by active … Continue reading Facebook News Feed Changes: How To Survive The Reach Crush
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Have you been using live video services like Periscope? I’ve been testing the live streaming waters by using Facebook Live (you can check out my first live videos here). And, in true Facebook fashion, there are new Facebook Live updates. I normally grumble every time … Continue reading Facebook Live Updates: New Things You Can Do With Facebook Live Video
by Renee DeCoskey June 29, 2016 Follow @writingreneeJune 29, 2016 Facebook CEO Mark Zuckerberg. Source: Flickr – License: C.C. by SA-2.0 Changes are coming to your Facebook news feed. Facebook announced on Wednesday that news feeds would begin focusing more on content from friends and family rather than brand pages. As Lars Backstrom, Engineering Director … Continue reading News Feed Values: Facebook Says Friends & Family First in New Update
How do you create a successful Facebook ad campaign? Columnist Khalid Saleh offers four conversion tips to help you increase leads and get the most out of Facebook. Khalid Saleh on June 27, 2016 at 9:46 am With 1.09 billion users, Facebook is an advertiser’s dream come true. But this immense reach also brings with … Continue reading How to run a conversion-focused Facebook Ads campaign
by Dan Shewan June 27, 2016June 27, 2016 Ever found yourself checking Facebook every few minutes, only to close out of the app in boredom – before going right back in for another quick peek a few minutes later? Well, you’re not alone, and there’s an excellent reason for this – a strong psychological compulsion … Continue reading How to Use the Psychology of Facebook to Create Better Facebook Ads
by Denise Chan June 24, 2016 Follow @denisechan26June 24, 2016 Facebook is the largest social media network in most major markets, both when it comes to organic user engagement and the average paid social strategy. It’s the leader in social referral traffic and social commerce, driving 85% of all social commerce orders. The average American … Continue reading Paid Social Strategy 101: Facebook Ads
by Adam Fout June 24, 2016 Follow @bluesteeletxJune 24, 2016 Lots of companies run their Facebook page blindly — they’ve never done a Facebook page audit, they’ve never considered goals, they’ve never thought about their audience… They’re posting like it’s their personal page — and that’s a recipe for failure. A Facebook audit is like … Continue reading Facebook Page Audit — A Complete Facebook Audit Checklist to Get You Started
by Marko Saric June 24, 2016 Follow @MarkoSaricJune 24, 2016 It’s been a bit of a hectic month for Facebook. We’ll avoid getting into the conspiracy theories about the company listening to the phone calls of users, and we’ll skip the controversy about the allegation of bias and the human interventions in the trending topics. … Continue reading Facebook Page Videos Generate 16% More Engagement Per Post Than Images
