Neimh McGlynn — January 12, 2017 — January 12, 2017 Wondering what’s happening to the Facebook conversion pixel? How will advertisers track conversions after February 2017? Read on…. Retiring the Conversion Pixel As of February 15th, 2017, Facebook is disabling the conversion tracking pixel, at which point it’ll be removed from all advertising tools. So … Continue reading How to Migrate to the New Facebook Conversion Pixel
Thea Partridge — January 11, 2017 — January 11, 2017 On April 6th 2016, in a bid to ‘make it easier to create, share and discover live video,’ Mark Zuckerberg launched Facebook Live to the masses. In one fell swoop he made it possible for anyone with a smart phone to broadcast their messages to … Continue reading 9 Things to Consider Before Launching a Facebook Live Promotion!
Seshu Madabushi — January 11, 2017 Follow @mKonnekt— January 11, 2017 There are 1.8B monthly active users on Facebook (Source: FB latest financial disclosed on 11/02/16) Age 25 to 34, at 29.7% of users, is the most common age demographic. 41% of US small businesses are on Facebook Organic reach of Facebook posts ~ 2% … Continue reading Facebook Primer – Effective Ways To Use Facebook Pages
Jonathan Payne — January 9, 2017 Follow @SocialGamePlan— January 9, 2017 Over the past year or two, there’s been no shortage of marketers and brands complaining about “the ineffectiveness of Facebook”. We’ve witnessed well-known digital marketers suggesting people should forget about Facebook. We’ve seen brands like Eat24 step away from Facebook with dramatic breakup letters. … Continue reading Why Abandoning Facebook Is A Horrible Idea for Your Business
Jordan Lore — January 6, 2017 — January 6, 2017 Do you have a large Facebook following? Perhaps you’re trying to build a large following? The custom Facebook tab allows owners to create their own custom landing pages right on their Facebook page. Facebook landing pages have no limits in regards to content – contests, … Continue reading Facebook Landing Pages: 38 Ideas, Tips and Examples
Nathaniel Cheung — January 5, 2017 — January 5, 2017 Image Credit: Adobe Stock Right now, Facebook is one of the hottest advertising platforms on the planet. With over 1.7 billion active users as of the third quarter of 2016 and sophisticated targeting capabilities – an increasing number of companies are looking to tap into … Continue reading How To Combat Rising Facebook Advertising Costs
Stephanie Heitman — January 4, 2017 Follow @stephheitman— January 4, 2017 Advertising on Facebook is a great way to reach marketing goals like driving calls to your business, increasing website visits, and growing engagement. But, did you know you can generate leads on Facebook, too? In our 5 in 15 Webinar: 5 Ways to Get … Continue reading 3 Advertising Tactics That Generate Leads On Facebook
Nathaniel Cheung — January 4, 2017 — January 4, 2017 Creating a Facebook Ad campaign to generate more leads, customers and sales? Advertisers spend over $ 16 billion a year promoting products and services on Facebook. Sadly, a significant portion of these advertising dollars are wasted due to silly mistakes which can be easily avoided … Continue reading 5 Important Things To Check Before You Start Your Facebook Ad Campaign
Bonnie Harris — January 2, 2017 Follow @waxgirl333— January 2, 2017 Integrating Facebook ads into your marketing mix Thinking of Facebook as a silo can lead to failure. In other words, assuming that all advertising messages, calls-to-action and follow-up activities need to be kept within Facebook limits results and keeps many advertisers from fully maximizing … Continue reading Integrating Facebook Ads For Better Marketing Results
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
