Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram by Karlene Lukovitz @KLmarketdaily, March 25, 2022 In a step toward bringing advertising into the metaverse, a new tech integration will make it easier for advertisers in several categories to create and employ 3D creative on Facebook and Instagram. The social platforms’ parent, Meta, granted 3D … Continue reading New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity. Chris Silver Smith on March 25, 2022 As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one … Continue reading 8 tips on how to handle negative Facebook comments
New integration with VNTANA allows marketers to upload 3D content and have it standardized for mass social consumption on Meta’s platforms. Chris Wood on March 24, 2022 3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the … Continue reading Facebook and Instagram get streamlined 3D ads
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy Elena Cucu / 10 Feb 2022 Wherever we turn our ears these days, we hear about TikTok – the hottest social media platform of the moment. Or how Instagram is the crown jewel of social platforms – having not one, but two shining stars … Continue reading Facebook Marketing Trends for 2022 – Skyrocket Your Brand’s Strategy
By Michael Grothaus February 04, 2022 After Facebook reported dismal Q4 financials earlier this week, many on the street didn’t have high hopes for Snap. That’s because Snapchat, like Facebook, relies on ad revenue to fund its coffers. Facebook saw a massive impact on its ad revenue, in part due to Apple’s iOS … Continue reading Unlike Facebook, Snap stock is surging. Here’s what’s happening
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable. Kim Davis on February 4, 2022 The last few days have not been good for Facebook — or rather Meta, as we must learn to call the company. Shares fell almost 25% (and … Continue reading Facebook finally hits a brick wall
Susan Gilbert January 13, 2022 Today I have some Facebook advertising resources to help you improve your social commerce conversion rates. Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their brand growth and sales. Would you … Continue reading Increase Your Sales With These 4 Facebook Ad Tools
Michelle Morgan January 11, 2022 Facebook is the most popular social media platform in the world. Not only does it have the largest userbase of any other platform, but it also has the most even age distribution and is the most frequented of social media apps. Image source This is why it is such a … Continue reading 3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge
