Second time company has settled a federal lawsuit about advertising bias. Constantine von Hoffman on June 22, 2022 Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. … Continue reading Facebook agrees to revamp adtech over discrimination charges
Tag Archives: Facebook
Facebook said to be planning Basic Ads product
It won’t help brands looking for granular targeting and lead generation. Nicole Farley on June 9, 2022 Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook … Continue reading Facebook said to be planning Basic Ads product
Facebook issues $397 checks to Illinois residents as part of class-action lawsuit
Facebook issues $397 checks to Illinois residents as part of class-action lawsuit The social media giant agreed to settle a lawsuit over its use of facial recognition. A. Khalid @askhalid May 18th, 2022 Dado Ruvic / reuters More than a million Illinois residents will receive a $397 settlement payment from Facebook this week, thanks to … Continue reading Facebook issues $397 checks to Illinois residents as part of class-action lawsuit
Quick Question: What’s The Top U.S. Industry Advertising On Facebook?
Quick Question: What’s The Top U.S. Industry Advertising On Facebook? by Joe Mandese @mp_joemandese, May 27, 2022 If you guessed government/politics, you’re way ahead of me. And you probably also have some strong opinions about how that correlates to parent Meta’s decisions – or indecisions – about regulating organic political content. While it doesn’t speak … Continue reading Quick Question: What’s The Top U.S. Industry Advertising On Facebook?
Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Says group is too diverse to be granted class-action status. Constantine von Hoffman on April 18, 2022 Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on Friday with the 9th Circuit Court of Appeals for permission to immediately … Continue reading Meta asks court to intervene in $7 billion lawsuit over Facebook audience numbers
Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds by Laurie Sullivan @lauriesullivan, March 31, 2022 Facebook’s Interest Category targeting may be up to 33% inaccurate, according to researchers at North Carolina State University who conducted two separate controlled experiments. The first experiment focused on determining the activities associated with “interest” on Facebook, and … Continue reading Facebook Interest Category Targeting Up To 33% Inaccurate, Research Finds
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
New Meta Partnership Streamlines 3D Ads On Facebook, Instagram by Karlene Lukovitz @KLmarketdaily, March 25, 2022 In a step toward bringing advertising into the metaverse, a new tech integration will make it easier for advertisers in several categories to create and employ 3D creative on Facebook and Instagram. The social platforms’ parent, Meta, granted 3D … Continue reading New Meta Partnership Streamlines 3D Ads On Facebook, Instagram
8 tips on how to handle negative Facebook comments
How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity. Chris Silver Smith on March 25, 2022 As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one … Continue reading 8 tips on how to handle negative Facebook comments
Facebook and Instagram get streamlined 3D ads
New integration with VNTANA allows marketers to upload 3D content and have it standardized for mass social consumption on Meta’s platforms. Chris Wood on March 24, 2022 3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the … Continue reading Facebook and Instagram get streamlined 3D ads
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It by Laurie Sullivan @lauriesullivan, March 16, 2022 Reddit’s partnership with WPP, announced today, comes with a multiyear commerce advisory agreement to assist brands in leveraging the purchase power of online communities. The long-term partnership will help brands with counseling and support. The partnership … Continue reading WPP Forms Partnership With Reddit: Taps Facebook, Verizon Vets To Lead It
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