Katherine Nava — November 9, 2018 — November 9, 2018 With all the new changes to the News Feed, organic reach has become almost non-existent on Facebook. It’s harder and harder to get the engagement you want unless you diversify your approach. Facebook Ads are an easy way to get engagement if you have the … Continue reading How Facebook Groups for Business Can Help Marketers Thrive
Choncé Maddox — November 7, 2018 — November 7, 2018 rawpixel / Pixabay We know that small business Facebook groups can be very beneficial. However, there are so many different groups to choose from these days and you’ll want to avoid getting overwhelmed. It’s true that small business Facebook groups can be quite ineffective if … Continue reading How to Make the Most Out of Small Business Facebook Groups
Jared Atchison — November 2, 2018 — November 2, 2018 There’s no doubt that Facebook is a great platform for marketing your business. In fact, more than 5 million businesses are advertising on Facebook. But you can’t just jump into Facebook advertising without a plan and you don’t want to throw a bunch of money … Continue reading 5 Tips to Increase your Facebook Marketing ROI
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Ana Gotter — October 11, 2018 Follow @ana_gotter — October 11, 2018 Facebook Ads has long been used to attract cold audiences and usher them along the digital sales funnel with the hopes of turning them into leads and then customers. Retargeting made that process easier, but lead generation, in particular, was sometimes still difficult … Continue reading How to Run Exceptional Facebook Lead Generation Ads
What Google And Facebook Can Learn From Alternative Search by Greg Sobiech , Op-Ed Contributor, (October 13, 2018) Digital marketing is an industry driven by innovation. Google did not earn its search crown without demonstrating a penchant for innovative thinking and adaptation. With all that in mind, it’s worth taking a look at what some … Continue reading What Google And Facebook Can Learn From Alternative Search
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018 According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Ana Gotter — October 8, 2018 Follow @ana_gotter — October 8, 2018 If you’re looking through your Facebook feed, what’s one of the first things that might actually get you to stop scrolling? For many people, the answer to that question is “video.” Auto-playing video– even without sound-– pretty much demands attention long enough that … Continue reading 6 Outstanding Facebook Video Ad Examples & What We Can Learn
Ana Gotter — October 4, 2018 Follow @ana_gotter — October 4, 2018 Let’s say that you love hiking, and you see a Facebook ad for a pair of hiking boots. The ad looks interesting, but it’s a brand you aren’t familiar with, and you don’t really need them. Do you buy? Probably not. But then … Continue reading How to Create a Facebook Sales Funnel With Video
Asi Dayan — September 9, 2018 — September 9, 2018 Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve with your website and marketing efforts. Retargeting in general is so … Continue reading 7 Facebook Retargeting Tactics You Must Try
