Tag Archives: Facebook

Facebook Responsible For Illegal Ads, Think Tank Says

Facebook Responsible For Illegal Ads, Think Tank Says by Wendy Davis , Staff Writer @wendyndavis, (November 22, 2018) Two years ago, a blockbuster report from ProPublica revealed that Facebook’s ad-targeting tool enabled advertisers to prevent housing ads from being shown to belong to certain “ethnic affinity” groups — including people Facebook has identified as having an … Continue reading Facebook Responsible For Illegal Ads, Think Tank Says →

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

Team Management

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns →

The Ultimate 7-Step Facebook Ads Account Audit for Agencies

Facebook Advertisement

Brett McHale — November 18, 2018 — November 18, 2018 Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC agencies have become well-versed in Google Ads “audits” when a prospect comes to … Continue reading The Ultimate 7-Step Facebook Ads Account Audit for Agencies →

The Ultimate Facebook Playbook For Beginners

Facebook

Warren Knight — November 17, 2018 Follow @warrenknight — November 17, 2018 Did you know that on average, people access Facebook an average 8 times per day? The power of Facebook is clear. It is “The Social Network”. Facebook has the largest social network usage, and even knowing this, it hasn’t always been a favourite … Continue reading The Ultimate Facebook Playbook For Beginners →

Driving sales and profits with Facebook Ads

Facebook Advertisement

This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies. Joe Martinez on November 16, 2018 Attendees on the second day of SMX East were treated to a double-dose … Continue reading Driving sales and profits with Facebook Ads →

The Real Reason Brands Are Still Posting 30X a Month on Facebook

Facebook Branding

Arik Hanson — November 15, 2018 — November 15, 2018 Two years ago I wrote a post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at … Continue reading The Real Reason Brands Are Still Posting 30X a Month on Facebook →

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows

Facebook

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows by Ray Schultz , November 12, 2018 Internet outfits such as Facebook and Google are the least trusted by consumers when it comes to protecting their personal data, according to The Consumer Brand Trust Survey by Janrain. Of 1,079 consumers polled, 31% rank the internet … Continue reading The Least-Trusted Brand For Data Protection Is Facebook, Study Shows →

How to Make Your Facebook Dynamic Ads Stand Out With Creative Templates

Facebook Advertisement

Renata Ekine — November 12, 2018 — November 12, 2018 Making your Facebook ad stand out can be very difficult, especially when using Dynamic Ads. Facebook has recently introduced a creative tool that allows advertisers to customise the appearance of their Dynamic Ads. If you have been advertising with Facebook Ads for some time now, … Continue reading How to Make Your Facebook Dynamic Ads Stand Out With Creative Templates →

Facebook Attribution deep dive: Democratizing attribution for digital marketers

Facebook Marketing

Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers →

Split Testing 101: How to Actually Split Test Facebook Ads

A/B Testing Process

Ana Gotter — November 11, 2018 Follow @ana_gotter — November 11, 2018 We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you … Continue reading Split Testing 101: How to Actually Split Test Facebook Ads →