Tag Archives: Exposure

5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV

Ryan Eldridge — November 15, 2017 — November 15, 2017 When marketing execs think of getting brand exposure on TV, they typically start with commercials and stop at sponsored segments. Yet today’s discerning viewer has tuned out to commercials, and they turn the channel when a sponsored segment starts. But TV is not dead. Done … Continue reading 5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV

Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest

Scott Sims — January 20, 2017 Follow @bscottsims— January 20, 2017 Using LinkedIn Publisher allows you to create and publish content that is searchable to LinkedIn users by keyword. Not only is LinkedIn Publisher an excellent way to showcase your knowledge and expertise within a given niche; it is also an excellent way to maximize … Continue reading Your Guide to Using LinkedIn Publisher to Maximize Exposure and Generate Interest

Marketing for Startups: 10 Tips to Get Killer Exposure

by Wendy Marx April 19, 2016 Follow @wendymarxApril 19, 2016 No matter how awesome your startup, you’re facing a daunting task — getting exposure. The right combination of perfect timing, customer demand, and knockout marketing for startups is hard enough to come by. Getting known can be tough enough for an existing business. But when … Continue reading Marketing for Startups: 10 Tips to Get Killer Exposure

Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure

by Katherine Buchholz January 31, 2016January 31, 2016 31A recent study from Facebook IQ looks at a meta-analysis of 23 conversion lift studies in the US last year. The conclusion? Mobile-heavy Facebook campaigns made mobile search work harder – 6.3% harder, in fact. The results are further proof of how mobile continues to create an … Continue reading Study Shows 6.3% Lift In Mobile Search Clicks From Facebook Ad Exposure

Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond

Sarah MatistaOctober 22, 2015 Word of mouth is one of the most effective (and least expensive) ways to get more exposure, more awareness, and ultimately more customers for your business. Even with the most costly advertising campaign, you won’t see a return on your investment if it doesn’t get people talking to each other and … Continue reading Going Viral: 6 Principles For Getting More Exposure On Social Media And Beyond

Optimizing Pinterest Content for Social and Search Engine Exposure

ZOG DigitalSeptember 14, 2015 No longer limited to a scrapbooking site, Pinterest has evolved into a tool to blend search and discovery into one platform. In particular, its Guided Search feature is a fairly new offering to desktop that’s helped turn Pinterest into a search engine for consumer intent. Starting as a mobile-only way to … Continue reading Optimizing Pinterest Content for Social and Search Engine Exposure

3 Sites to Help Boost Your Local Business’ Online Exposure

Nico DatoSeptember 8, 2015 Tech-savvy business owners know how Google, Yelp, and Facebook give them a better chance of being found online. They also know that a large percentage of their customer base likely visits one or all of the three mentioned sites with some frequency. With that said, it’s a no-brainer for them to … Continue reading 3 Sites to Help Boost Your Local Business’ Online Exposure