Tag Archives: Experience

Web Design: The Fast Track to Optimizing User Experience and Visibility

William YatesJune 7, 2015 Graphic design once existed as a singular entity in marketing activity, a form of static visual communication, through the use of typography, space and imagery. While the role of graphic design didn’t initially change with the emergence of the Internet and website development, graphic design soon evolved to meet the demands … Continue reading Web Design: The Fast Track to Optimizing User Experience and Visibility

How Important Is User Experience? 9 Things You Need To Know About UX

Jasmine HenryMay 24, 2015 UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. – @mashable User experience (ux) is an emerging practice that sits at the intersection of behavioral science, web development, and domain-specific knowledge. It’s a human-centric approach to understanding how people engage with … Continue reading How Important Is User Experience? 9 Things You Need To Know About UX

5 Ways To Personalize Your Brand’s Ecommerce Experience

Susannah MorrisMay 9, 2015 Online companies collect large amounts of customer data and it’s often tragically underutilized. User data can be used to personalize communication with your customers and prospects, 74 percent of whom get frustrated when content isn’t personalized to the interests they have already supplied to an online company. For ecommerce companies in … Continue reading 5 Ways To Personalize Your Brand’s Ecommerce Experience

The Hook Model: The First Step To Designing The Employee Engagement Experience

Megan Van VlackApril 29, 2015 How many apps do you have on your mobile phone? In the marketplace today, there are over 1.3 million mobile apps to choose from. The mobile app universe is growing and shows no sign of slowing down. And the number of apps used for work — whether approved or unapproved … Continue reading The Hook Model: The First Step To Designing The Employee Engagement Experience

Customer Experience Must Drive Marketing Technology Decisions

Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey. Matt McGee on April 1, 2015 If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it) to focus on the customer first. Speakers from … Continue reading Customer Experience Must Drive Marketing Technology Decisions