by Laurie Sullivan, Staff Writer @lauriesullivan, September 14, 2016 A bad customer experience (CX) triggers negative emotions toward a brand, even in search advertising and marketing. It’s about eliminating the friction from the experience and making the journey with the brand more enjoyable. Most marketers are paying more attention to CX. In fact, Forrester … Continue reading Making The Customer Experience Work In Search Advertising
by Paige DiPrete, Scott Gillum, September 12, 2016 Modern marketers are tech-crazy, constantly searching for the latest innovation to help them optimize the customer lifecycle and gain a completive advantage. For better or worse, marketers have an overabundance of options. According to technologist Scott Brinker, the MarTech landscape is enormous, with 3,874 companies and growing … Continue reading Experience Clouds Loom Large On The Horizon
by Sean Pomeroy Follow @Sean_PomeroySeptember 4, 2016 More than three of four candidates would be willing to “accept a salary that is 5 percent lower than their expected offer if the employer created a great impression through the hiring process,” according to CareerBuilder’s 2015 Candidate Behavior Study. Clearly, the candidate experience is important to job … Continue reading 2 Essential Components of a Positive Candidate Experience
A Salesforce exec points out how the Demandware acquisition and all those clouds can fit together. Barry Levine on August 19, 2016 When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its center of gravity as it has added tools for marketing, sales … Continue reading Next stop in Salesforce’s evolution: Becoming the platform for customer experience
by Mark Miller Follow @MMtwopointfiveAugust 15, 2016 I have some bad news. Your candidate experience—the process new talent goes through to apply for jobs and get hired by your company—is probably awful. And it’s scaring off a huge portion of the highest-performing marketing talent from your business. Great marketing begins and ends with great marketers. … Continue reading PSA: Your Candidate Experience Probably Sucks, and It Could be Killing Your Marketing
by Sarah Clark Follow @b3netAugust 13, 2016 Online shopping is no more a niche market, it’s booming. Almost everything, from FMCG products to clothing to gadgets to kid’s essentials, are sold over the internet. In other words, e-commerce websites are successfully engaging a large section of the spending class. The e-commerce industry is booming with … Continue reading 9 Tips to Boost Website Conversions by Improving User Experience
August 3, 2016 Observation along with good and bad personal experiences shed light on what not to do as well as what to implement in our own style. Self-pity is a huge waste of time. Learn from every experience. They each have something to teach whether not to repeat the same or to continue doing … Continue reading Strengthen Weak Areas to Experience More Victories
by Kevin Garcia August 2, 2016August 2, 2016 Few things are more troubling for a business than losing a new customer because of a bad onboarding experience. If you identify that a customer is unhappy with their onboarding process, it is important to move quickly to turn the experience around and prevent early churn. Before … Continue reading 3 Ways to Correct a Bad Customer Onboarding Experience
by Todd Eiseman July 31, 2016July 31, 2016 Traditionally, the hiring process has been intense and high-pressure for applicants, requiring heavy-duty paperwork and intensive rounds of interviewing. But in recent years, hiring managers have started to realize that the hiring process is also a candidate’s first impression of the company. If it’s too stressful, counterintuitive … Continue reading Here’s Why Your Candidate’s Experience Matters in Background Screening
by Alex Birkett July 25, 2016July 25, 2016 If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap. But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending. Of course, it’s all about context. Aligning design elements to your brand and business … Continue reading How to Create a “Luxurious” User Experience (and Avoid Looking “Cheap”)
