Katie Sweet — June 18, 2017 Follow @misskatiehrdy— June 18, 2017 We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper further down that journey. But it’s important to remember that the … Continue reading Individualized E-Commerce: Examples Across the E-Commerce Shopping Experience
John Smith — June 12, 2017 — June 12, 2017 geralt / Pixabay The rapid growth of technology has played a major role in playing the driving force behind the evolution of business marketing strategies. This has actually caused businesses to exceed customer’s expectations over time and has also made it possible for them to … Continue reading 6 Incredible Benefits of Immersive Experience in Business Marketing
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process. Amy Gesenhues on June 6, 2017 The key to getting repeat e-commerce customers might be a friendly policy and process for accepting returned items. According to a recent survey conducted by the e-commerce management … Continue reading 95% of online shoppers say a positive return experience drives loyalty [Report]
The vision of a customer-focused single entity is becoming the Holy Grail for brands. Barry Levine on June 5, 2017 If you look at what many vendors are saying these days, it’s all about customer experience. Adobe, Salesforce and Sprinklr, for instance, have redefined their identities in that direction. But reorientation is not enough, … Continue reading Beyond the martech stack: It takes an orchestra to solve the customer experience
Use of the apps has increased average order value by 5 percent. Greg Sterling on May 31, 2017 Whether you see what’s happening right now with retail store closures as a right-sizing or a harbinger of the “retail apocalypse,” there’s no question that traditional retail is under pressure. A much-debated question is whether technology can … Continue reading City Furniture taps Apple, IBM for in-store apps to improve the sales experience
Ryan Scott — June 1, 2017 Follow @causecast— June 1, 2017 Over the past decade, companies have increased their focus on and investments in employee engagement. But engagement levels across the world have stagnated or are on the decline. Why? Jacob Morgan thinks the problem lies in how companies approach engagement. A best-selling author and … Continue reading Investing in the Employee Experience Pays Off
William Harris — May 26, 2017 Follow @wmharris101— May 26, 2017 In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Why? Because competition in the ecommerce space is fierce, and simply having the best products … Continue reading Why Every Ecommerce Business Needs a Dedicated Customer Experience Team
Amanda Clark — May 26, 2017 Follow @GrammarChicInc— May 26, 2017 Tis the season of college graduations. Eager younger adults with diplomas in hand are in hot pursuit of jobs that will let them put their years of education and training to use. However, they are still competing with more experienced professionals and the job … Continue reading New Grad + No Experience: What Does that Mean for your Resume?
Kevin Goldberg — May 15, 2017 Follow @Kevin_Goldberg— May 15, 2017 As marketers, and especially digital marketers, we understand conversion rates and landing page optimization to increase our company’s bottom line and user count. However, are we accurately analyzing our digital experience monitoring (DEM) strategy? If you’re unfamiliar with the term or concept of digital … Continue reading Why Every Marketer Should Implement a Digital Experience Monitoring Strategy
Ji-A Min — May 12, 2017 — May 12, 2017 According to LinkedIn’s 2017 Global Recruiting Trends, 38% of talent acquisition leaders would invest in candidate experience if money wasn’t an issue. Candidate experience is a candidate’s overall evaluation of the hiring process from sourcing, screening, interviewing, hiring, and onboarding. As an area of recruiting … Continue reading 5 Ways Technology Can Help Improve Your Candidate Experience
