Markets and economy reporter Consumer spending picked up in June, fuelled by categories such as electronics. Photo: Getty Images Retail sales surged in June, easily beating expectations, as consumers and small businesses opened their wallets to spend on electronics, furniture, housewares and do-it-yourself renovations and hardware. The Australian Bureau of Statistics said on Tuesday seasonally-adjusted … Continue reading June retail sales data beats expectations
Janette SpeyerApril 16, 2015 Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers … Continue reading Interpreting Digital ROI to Manage Expectations
Dave HubbardMarch 19, 2015 Technology isn’t the answer, it’s just an amazing enabler. The driving force behind companies adopting sales and marketing automation software is to accelerate revenue and improve ROI (return on investment). Unfortunately, the results have been mixed. The ROI from Marketing Automation (MAP) software seems to be great from a Marketing perspective, … Continue reading Sales, Marketing and Automation: Promises Versus Expectations
Ruxandra MindrutaMarch 19, 2015 Today’s consumers are greatly empowered. With access to review websites, social platforms and blogs, buyers can now make better informed shopping decisions based on opinions or feedback from fellow consumers. Social networks like Facebook and Twitter have become platforms of choice for customers seeking assistance or looking to make a complaint. … Continue reading Research: Do Brands Live Up To Customer Expectations On Social?
Tracy McAvoyFebruary 6, 2015 There has been a lot of hype around social media and how it could become a premiere channel for servicing customer requests but we’re not quite there yet according to a recent survey Call Centre Helper ran on behalf of our company which incorporated results from over 100 contact centre professionals. … Continue reading Customer Service Teams Have Low Expectations For Social
Mark Mulligan Markets and economy reporter Australians continued to spend more on household items, electronics, clothing and footwear in October, although the rate of growth across all retail categories slowed to 0.4 per cent from an unusually high 1.3 per cent in September. The Australian Bureau of Statistics said on Thursday that its … Continue reading Retail sales beat expectations
Emily Carter November 23, 2014 So, you’ve done your due diligence when it comes to your website. You are on board with the Inbound Marketing philosophy, you recognize the value of your Internet presence and you totally get why high search engine rankings are valuable Internet real estate. You’ve committed to optimizing your website for … Continue reading Setting Realistic Expectations For SEO
By Eric Wittlake, Published October 17, 2014 If marketing cannot reach potential buyers, if it cannot engage them, if it cannot capture and hold their attention, even briefly, marketing will disappear. It will be like the tree that falls in a deserted forest. Of course, this would never happen… or would it? I recently attended … Continue reading The Chasm of Expectations Between B2B Marketers And Buyers
