How to Set Expectations for Community Growth and Success

May 6, 2016

Setting expectations helps to secure success in life and business. Online communities are no different.


By setting expectations you help to establish community guidelines and direction, giving focus to the purpose and mission of your community.


To help those building new communities we want to focus today on some of the simplest ways to help set expectations in a new community. These proven suggestions should help to grow engagement, build community interest and establish a solid foundation to grow from.


One of the easiest ways to set expectations is to provide guidance on using the community resources, whether posting questions or topics of discussion, setting standards for interaction and behaviors help to make a community a comfortable place for people to engage with one another.


Follr Community

Community Engagement comes from establishing positive community expectations.


Community Standards
Establish some basic community standards. Suggestions as to the tone of posts, responses and conversation being focused on positive contribution help to encourage open and creative communication.


People will disagree, people will debate, but as long as the communities remembers to respect the views of others and the community the contribution of those involved will flow much more freely.


Post Forum Topics
Set some basic forums within the community for people to post in. Ideally include a general topic area, questions and answers, and an ideas section. The ideas section will be where your community can provide their ideas for new topics for forums or even potential opportunities for community involvement or growth through outside connections.


Make It Predictable, Therefore Comfortable
Be certain to seed your community with conversations, questions and shared content. This will encourage others to do the same and help establish the value of the community engagement.


Part of that is establishing a regular posting schedule, a daily topic section or similar style areas to encourage the community to come back regularly and establish a “habit” or checking in.

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