AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. Mike Pastore on September 9, 2025 AI adoption is accelerating among revenue teams, but a new report finds widespread breakdowns in execution, effectiveness and alignment. “The Go-To-Market Performance Gap Report” (registration required) from Highspot found these … Continue reading Revenue teams struggle with execution, despite widespread AI adoption
June 10, 2025 Enterprise strategy isn’t broken, execution is BY Daniel Lereya As the pace and complexity of business accelerate, enterprise leaders are under pressure to deliver more, faster: more growth, innovation, and resilience. And yet, despite bold visions and thoughtful strategies, many organizations still struggle to execute effectively. It’s not because leaders fail to plan; … Continue reading Enterprise strategy isn’t broken, execution is
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024 A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence
Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. Greg Kihlstrom on September 17, 2024 My previous article on building a data-driven organization focused on using data to guide marketing strategies from the start. We tackled common challenges like relying on anecdotes, unclear objectives and data … Continue reading How to avoid pitfalls of data-driven marketing execution
Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. Kim Davis on August 28, 2024 Adobe announced the general availability of Adobe Workfront Planning, a solution that delivers a flexible, unified view of campaign planning and activity leading to fast execution. The aim is to … Continue reading New Adobe Workfront Planning ties campaign development to execution
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions. Steve Petersen on March 5, 2024 Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my … Continue reading A CX reality check: When good intentions meet clunky execution
Empowered Execution Keeps Employees Happy (And Makes Work Easier) Brad Anderson / 03 Oct 2022 Today’s employees aren’t content to see work as a transactional relationship. The idea of putting in hours in exchange for a paycheck doesn’t keep them satisfied. Instead, it spreads the seeds of discontentment that lead to presenteeism, absenteeism, and … Continue reading Empowered Execution Keeps Employees Happy (And Makes Work Easier)
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities
Register for this webinar and learn how to squeeze all the value out of your ABM. Cynthia Ramsaran on October 12, 2021 at 4:49 pm The verdict is in: Sales and Marketing are aligned on ABM strategy but are falling short on execution. While 96% of Sales and Marketing leaders agree that personalized communications to … Continue reading Nothing is wrong with your ABM strategy, but your execution fails
Dan Parisi January 29, 2021 When it comes to carrying out nearly any business function — whether you’re leading a website overhaul, reworking your product and service offerings, or doing something completely different — a robust, carefully considered strategy is key to your success. However, the road to strategy implementation is rife with failures and … Continue reading The 4 Traits Your Company Needs to Foster in Its Leaders for Better Execution
