Rob Walz — December 17, 2016 — December 17, 2016 Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. One of the keys to winning this sort of sale is building an honest, empathic … Continue reading How To Integrate Direct Mail Into ABM (With Real-World Examples)
Melly Devent — December 16, 2016 — December 16, 2016 Everyone has advice and content they want to share… Right now, type your issue into Google and a plethora of solutions will greet you. But finding content that is valuable, provides insight, and teaches you something, is an entirely different story. SaaS (software as a … Continue reading 21 Examples Of The Best SaaS Business Blogs You Need To Read
Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 The use of emails is spreading like wildfire among many not-for-profit organizations. It’s a leading channel for communication for marketers along with being an ever expanding medium. According to a statistical study by MailChimp, the average open rate for nonprofit email marketing is 25.96%, … Continue reading Not-For-Profit Email Examples: Touching Hearts
Kristen Dunleavy — November 24, 2016 Follow @KristenWritesIt— November 24, 2016 Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are guaranteed to drive engagement? While there’s no magic email tactic for … Continue reading Our Favorite Examples of Live Polling in Email Marketing
Connor Gallic — December 2, 2016 Follow @gallic_c— December 2, 2016 Executing an influencer-based campaign sounds simple enough. Get a few influential people, get them to participate in the marketing of your product, and watch the sales come in. Right? Actually, as with most things digital, there are so many ways it can go absolutely … Continue reading Influencer Marketing Examples
Sheeva Hoskins — November 18, 2016 — November 18, 2016 At Extole, we talk to a lot of companies who want to set up a referral program, but don’t know where to start. Getting your referral program up and running isn’t hard—all you need is some inspiration and a little guidance to get started. That’s … Continue reading An Epic List of 50 Referral Program Examples
Tracey Wallace — November 9, 2016 Follow @tracewall— November 9, 2016 There is no one right way to make a product video. Depending on your vertical, customers have various expectations on what they want to see. And, they have various needs based on how they make purchasing decisions. There are a few things though that … Continue reading 17 Best Ecommerce Product Video Examples
Mladen Kresic — November 6, 2016 Follow @KRNegotiators— November 6, 2016 The “time factor” — how you manage it against other considerations and use the high-level (or macro) agenda to help create agreement has a huge impact on your success! This was certainly the case during an engagement with one of our technology clients, whose … Continue reading Negotiation Examples: The Power of Agenda Management
Michelle Kicak — November 1, 2016 — November 1, 2016 If there’s one thing from social media website owners can take away and apply to their own business, it’s that visuals are important. You needn’t look further than Instagram or Pinterest to see this in action. Pictures, videos, images, charts, infographics and other visuals draw … Continue reading Enhance Website Performance with Visuals: 8 Examples
by Patrika ChestonOctober 26, 2016 These days, it feels like we’ve seen it all. We survived not forwarding those endless chain emails, the world “ending” in 2012 and all six seasons of Jersey Shore, so it’s hard to be scared of anything. This Halloween, it’s time to get spooked by something even worse than the … Continue reading Scarily Bad Email Design Examples This Halloween
