By Joe Cox|2015-11-04T18:48:06+00:00November 5th, 2015|Content|0 Comments inShare0 In case you’ve managed to avoid all the hype over the last ten months, Periscope is a live video streaming app available for IOS and Android in which users create live broadcasts or ‘scopes’ which other people can watch live or download to watch later. In this summary … Continue reading Everything You Need To Know About Periscope
Matthew SantosNovember 2, 2015 SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines. However, what you have to realize is that search engine optimization has changed a … Continue reading Forget Everything That You Think You Know About SEO
By Tricia Mool October 30th, 2015 So just how does Google’s “Purchases on Google” work? You don’t have to be shy if there are things you don’t know (and feel like maybe everyone else does or you should). Find out everything you wanted to know about the “Purchase on Google” update–but were too afraid to ask. … Continue reading Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask)
Eric DahanOctober 10, 2015 It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up 86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being … Continue reading Everything You Need to Know About Snapchat and Teens
Bob HutchinsSeptember 21, 2015 Demographics are a facet of marketing where art and science come together. Get the right mixture, and you can get the perfect message in front of the ideal audience for your brand. A new infographic from Accenture Interactive’s Acquity Group (via Adweek) sheds light onto what makes for successful demographic segmentation … Continue reading Everything To Know About Your Audience’s Social Media Habits [Infographic]
Kristin LisakSeptember 10, 2015 Although they have been popular in the marketing world for several years now, many marketers still aren’t taking full advantage of the power of the infographic. Well done infographics can look difficult to produce and many people may not even know where to begin in order to create one. But never … Continue reading Everything You Need to Know About Infographics for Marketing
Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move
If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell
Tea SilvestreAugust 19, 2015 You and I have some seriously MAD storytelling skills. We might not always tell the best marketing stories, but we sure do tell ourselves some pretty amazing things on a regular basis. Unfortunately, those stories get in our way and keep us from creating the kinds of businesses we say we … Continue reading Everything I’m Afraid Might Happen If I Ask A New Contact To Get Coffee [The Small Biz Owner’s Edition]
Contributor Sahil Jain shares more questions and answers about how best to utilize the platform. Don’t miss these important tips on bidding, targeting and choosing between ad products. Sahil Jain on August 7, 2015 Evan Lorne / Shutterstock.com In Part 1 of this series, I shared questions and answers about targeting and creative on LinkedIn. … Continue reading Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 2
