by Alexa Matia February 3, 2016February 3, 2016 The first steps of setting up your online marketing campaign are critical. Not all leads are created equal, and not all viewers are interested. It’s important to take that into consideration when deciding who you want to reach and how. When it comes to online advertising, many … Continue reading Search vs. Display: Everything You Need to Know
by Paul Morris January 25, 2016 Follow @SuperbDigitalJanuary 25, 2016 Let’s face it: There are some aspects of business that are just down-right boring. For many business owners, processing payroll is one of these things. But does that mean you should hand it over to someone else? Maybe. For businesses both big and small, outsourcing … Continue reading Everything a Business Owner Needs to Know Before Outsourcing Their Payroll
By Rohan Ayyar December 14th, 2015 Email is one of the oldest forms of digital marketing and continues to be arguably the most effective. With a bit of analysis and automation, you can time your emails to target audiences when they’re at their receptive best. The time of day and the day of the … Continue reading The Right Time To Send Emails At Every Step Of The Funnel: Timing Is Everything
By Joe Cox|2015-11-04T18:48:06+00:00November 5th, 2015|Content|0 Comments inShare0 In case you’ve managed to avoid all the hype over the last ten months, Periscope is a live video streaming app available for IOS and Android in which users create live broadcasts or ‘scopes’ which other people can watch live or download to watch later. In this summary … Continue reading Everything You Need To Know About Periscope
Matthew SantosNovember 2, 2015 SEO is an important part of marketing your business. If you want people to find your website, you have to ensure that they can find your website when they’re using Google and their other favorite search engines. However, what you have to realize is that search engine optimization has changed a … Continue reading Forget Everything That You Think You Know About SEO
By Tricia Mool October 30th, 2015 So just how does Google’s “Purchases on Google” work? You don’t have to be shy if there are things you don’t know (and feel like maybe everyone else does or you should). Find out everything you wanted to know about the “Purchase on Google” update–but were too afraid to ask. … Continue reading Buy On Google: Everything You Wanted To Know (But Were Too Afraid To Ask)
Eric DahanOctober 10, 2015 It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up 86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being … Continue reading Everything You Need to Know About Snapchat and Teens
Bob HutchinsSeptember 21, 2015 Demographics are a facet of marketing where art and science come together. Get the right mixture, and you can get the perfect message in front of the ideal audience for your brand. A new infographic from Accenture Interactive’s Acquity Group (via Adweek) sheds light onto what makes for successful demographic segmentation … Continue reading Everything To Know About Your Audience’s Social Media Habits [Infographic]
Kristin LisakSeptember 10, 2015 Although they have been popular in the marketing world for several years now, many marketers still aren’t taking full advantage of the power of the infographic. Well done infographics can look difficult to produce and many people may not even know where to begin in order to create one. But never … Continue reading Everything You Need to Know About Infographics for Marketing
Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move
