by Julie Chomiak June 22, 2016June 22, 2016 For small businesses, developing a brand means working from scratch to piece together a cohesive and inspiring representation of their business. Once a business is up and running, it can be daunting to think of rebranding. You put a ton of time, effort, and resources into perfecting … Continue reading Everything You Need to Know When Rebranding a Small Business
by Irene Brinker June 17, 2016June 17, 2016 Many businesses today offer multiple services across several different disciplines. To the consumer, these services may seem unrelated. For example: HVAC and Plumbing; Family Law, Estate Planning and Construction Litigation, etc. When a prospective client searches for your business online, how do they know that you’re an … Continue reading First Impressions are Everything: Turn Website Visitors into Clients With These 3 Easy Tips
by Randy Milanovic May 19, 2016 Follow @kayak360May 19, 2016 If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – … Continue reading Big Fish or Big Pond? Search Localization Changes Everything
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. Maggie Malek on April 6, 2016 In an advertising world where tracking matters more … Continue reading Dark search, dark social & everything in between
by Nick Lucs March 28, 2016 Follow @nicklucsMarch 28, 2016 When it comes to new employees, hiring is only the beginning of a much larger process. If you want to set your new team members up for success, you need to create an effective employee onboarding process that makes the transition into a new role … Continue reading Everything You Need To Know to Create An Effective Employee Onboarding Program
Just getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program. Scott Heimes on March 24, 2016 A/B testing is a familiar tactic to most marketers, and for good reason. Testing every aspect of … Continue reading Everything you need to know for successful email A/B testing
by Pete Geoly March 16, 2016March 16, 2016 Digital technologies have fundamentally changed the way that information is shared and consumed—profoundly impacting the Information and Media industry. For the past 15 years, Information companies have been making the switch from print to digital. The switch has driven innovation in advertising, a convergence of content, software … Continue reading Customer Retention and Loyalty is Everything in the Information and Media Industry
by Paul Johns February 29, 2016February 29, 2016 According to Disney’s animated classic, Mr. Bluebird’s on my shoulder and he’s got a message for you, Twitter has just raised the bar on customer experience for Social Media. It’s the truth, it’s factual and soon all customer queries on social can end up ‘satisfactual’. Zip-A-Dee-Doo-Dah Indeed. … Continue reading Mr. Bluebird on My Shoulder – Everything is Satisfactual
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Dale Hursh on February 26, 2016 Many marketers working to generate leads via digital channels get too focused on the specific … Continue reading Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After
Having trouble deciding how content should be organized on your website? Rather than put everything on your blog, columnist Patrick Stox recommends a silo structure. Patrick Stox on February 19, 2016 Why is it that when SEOs write any new content, the content will inevitably end up on a blog? Most companies create a … Continue reading Everything Should Not Be A Blog Post: Start Using Silos
