by Susanna PerkinsSeptember 20, 2016 Widgets are an important part of WordPress, and sadly, one of the most misunderstood. According to WordPress.org: WordPress Widgets add content and features to your Sidebars. That’s like saying a Rolls Royce will get you to the grocery store — it’s perfectly true, but doesn’t go nearly far enough. Widgets … Continue reading Everything You Always Wanted to Know About Those Wacky, Wonderful WordPress Widgets (but were afraid to ask)
by Jon Miller Follow @jonmillerSeptember 19, 2016 Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced staff of marketers who understand ABM, and are willing to embrace … Continue reading How to Transition From a Lead-Based to an Account-Based Everything Approach
By Danny Hall August 31st, 2016 Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests. Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion monthly users. The site was originally targeted at a college audience, but … Continue reading Everything You Need To Know About Facebook Ads
by Laurie Sullivan, Staff Writer @lauriesullivan, August 24, 2016 Not all brands tie and time television advertising spots to run simultaneously with search ads. But when they do, how should marketers think about attributing TV media and calculating metrics, especially when it’s tied to search advertising or marketing? Visual IQ, a cross-channel marketing attribution software provider, … Continue reading Targeting Across Search, TV Changes Everything
August 3, 2016 For those who are new to blogging and building websites, it seems the term ‘WordPress’ is everywhere. And it is everywhere because WordPress makes it super easy to set up a blog. However, what most people don’t realize (until they are thoroughly confused) is that the term ‘WordPress’ can actually refer to … Continue reading Everything You Need To Know About WordPress & How It Makes Money
August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match
by Katie Sweet July 16, 2016 Follow @misskatiehrdyJuly 16, 2016 In our latest survey, we found that half of marketers cite the lack of personnel as one of the greatest obstacles they face in making personalization a greater priority in their organizations. We predict that as more organizations make personalization a top priority, an increasing … Continue reading Everything You Need to Know About Hiring a Personalization Specialist
by Julie Chomiak June 22, 2016June 22, 2016 For small businesses, developing a brand means working from scratch to piece together a cohesive and inspiring representation of their business. Once a business is up and running, it can be daunting to think of rebranding. You put a ton of time, effort, and resources into perfecting … Continue reading Everything You Need to Know When Rebranding a Small Business
by Irene Brinker June 17, 2016June 17, 2016 Many businesses today offer multiple services across several different disciplines. To the consumer, these services may seem unrelated. For example: HVAC and Plumbing; Family Law, Estate Planning and Construction Litigation, etc. When a prospective client searches for your business online, how do they know that you’re an … Continue reading First Impressions are Everything: Turn Website Visitors into Clients With These 3 Easy Tips
by Randy Milanovic May 19, 2016 Follow @kayak360May 19, 2016 If you’ve been reading the Kayak blog with any regularity, you probably already know that Google has been making an effort to match buyers with businesses in their own geographic area. This is partly out of consumer preference – who doesn’t like buying local? – … Continue reading Big Fish or Big Pond? Search Localization Changes Everything
