Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever
Kevin George — September 1, 2017 Follow @imkevin_monk — September 1, 2017 Disclaimer: This email was NOT created for Annabelle Creation. It was our sheer love for horror flicks that inspired Monks to create this ‘experience email”. We love horror flicks, yes we do! While we know they’re unrealistic, we love the tension, the adrenaline … Continue reading The First Ever Horror Email in the Inbox – Creating an Eerie ‘Experience’
Dave Orecchio — August 21, 2017 Follow @HighTechMKT — August 21, 2017 coffeebeanworks / Pixabay Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. Understanding how website visitors move through your website and what … Continue reading Why Conversion Rate Optimization is More Important Than Ever
Ivan Ivanov — August 2, 2017 — August 2, 2017 There’s no place like the internet. Stars are made every day, weird trends take the world by storm and everything can become viral seemingly out of nowhere. The pound symbol has been officially replaced by the hashtag and the hype train never stops. What is … Continue reading 5 Most Unintentionally Successful Social Media Marketing Campaigns Ever
Ben Mulholland — July 13, 2017 — July 13, 2017 Using any of the following 18 timeline templates will cut the fuss out of presenting your data in a way that’s easy to understand and visualize. Whether you’re showing off your company’s milestones to potential investors, breaking down a project into individual tasks for your … Continue reading Every Timeline Template You’ll Ever Need (the 18 Best Templates)
Mary Lister — May 25, 2017 — May 25, 2017 As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent. When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. … Continue reading 13 of the Best Instagram Ads We’ve Ever Seen
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to understand the true value of your display marketing. James Collins on May 12, 2017 A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent … Continue reading Why it’s more vital than ever to get display measurement right
Bobby Kittredge — May 7, 2017 — May 7, 2017 One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need! Building a successful … Continue reading The Last Guide to AdWords Account Structure You’ll Ever Need
Lydia Cockerham — April 28, 2017 — April 28, 2017 You’ve got a product or service. Your audience have problems. You know you can solve those problems — but how do you make the right people aware of your offering and how it can help them? One increasingly popular way is through an explainer video … Continue reading 7 of the Best, Most Effective Explainer Videos Ever
Randy Milanovic — April 27, 2017 Follow @kayak360— April 27, 2017 Who is the one expert you trust more than any other in the world? If you’re like most people, you probably thought of a scientist, a mentor, friend, or even a religious leader. And just like the rest, you would be completely wrong. Every … Continue reading Who is the Most Influential Person Ever?
