by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever
by Kristen Dunleavy Follow @KristenWritesItSeptember 15, 2016 Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action … Continue reading Email Content 101: How to Write Your Most Actionable Email Ever
Amazon Echo sold massively, and according to the company, there was one v-commerce purchase per second. Greg Sterling on July 13, 2016 Amazon reported earlier this morning that the second Prime Day was its biggest sales day ever. Despite some well-documented issues, sales were 60 percent higher than in 2015, which included large sales of … Continue reading Prime Day the “biggest day ever” for Amazon and its Alexa devices
by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. Patrick Stox on July 8, 2016 As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, … Continue reading SEO is as dirty as ever
As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge. Chris Glushko on July 6, 2016 at 12:24 pm Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and … Continue reading “I love advertising,” said no one ever
by Emma Siemasko July 6, 2016 Follow @emmafayesJuly 6, 2016 I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users. Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more … Continue reading 9 Tips to Write the Best Facebook Ads Ever (with Examples)
by Susanna Gebauer June 22, 2016 Follow @dreckbaerfrauJune 22, 2016 A couple of years ago, I was a total social media fool. I mean, I registered on Facebook because my brother Jonathan and I founded an online based company – everybody was already there and talking, and I did not know how it all worked. … Continue reading The 17 Worst Social Media Tips I Ever Got
by Virginia Franco April 5, 2016 Follow @VAFrancoResumesApril 5, 2016 There’s a lot out there when it comes to job searching advice – from the ins and outs of applicant tracking software to navigating today’s online networking. While much of today’s job hunting skills require an acceptance (however reluctant!) of technology’s prominent role throughout the … Continue reading All I Ever Needed to Know About Job Searching I Learned in Kindergarten
by Brian Basilico March 6, 2016 Follow @bbasilicoMarch 6, 2016 I was speaking at Olivet Nazarene University recently, when it suddenly hit me … websites are not what they used to be. Back in the early days, websites were a series of pages that acted like an online brochure, or a web store. However now, … Continue reading Have You Ever Thought of Your Website as a Series of Landing Pages?
