by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
Tag Archives: ever
SEO is as dirty as ever
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories. Patrick Stox on July 8, 2016 As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, … Continue reading SEO is as dirty as ever
“I love advertising,” said no one ever
As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge. Chris Glushko on July 6, 2016 at 12:24 pm Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and … Continue reading “I love advertising,” said no one ever
9 Tips to Write the Best Facebook Ads Ever (with Examples)
by Emma Siemasko July 6, 2016 Follow @emmafayesJuly 6, 2016 I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users. Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more … Continue reading 9 Tips to Write the Best Facebook Ads Ever (with Examples)
The 17 Worst Social Media Tips I Ever Got
by Susanna Gebauer June 22, 2016 Follow @dreckbaerfrauJune 22, 2016 A couple of years ago, I was a total social media fool. I mean, I registered on Facebook because my brother Jonathan and I founded an online based company – everybody was already there and talking, and I did not know how it all worked. … Continue reading The 17 Worst Social Media Tips I Ever Got
All I Ever Needed to Know About Job Searching I Learned in Kindergarten
by Virginia Franco April 5, 2016 Follow @VAFrancoResumesApril 5, 2016 There’s a lot out there when it comes to job searching advice – from the ins and outs of applicant tracking software to navigating today’s online networking. While much of today’s job hunting skills require an acceptance (however reluctant!) of technology’s prominent role throughout the … Continue reading All I Ever Needed to Know About Job Searching I Learned in Kindergarten
Have You Ever Thought of Your Website as a Series of Landing Pages?
by Brian Basilico March 6, 2016 Follow @bbasilicoMarch 6, 2016 I was speaking at Olivet Nazarene University recently, when it suddenly hit me … websites are not what they used to be. Back in the early days, websites were a series of pages that acted like an online brochure, or a web store. However now, … Continue reading Have You Ever Thought of Your Website as a Series of Landing Pages?
Ever Wonder How Important an Easy Onboarding Program Might Be?
by Christine Marino January 16, 2016 Follow @CmarMarinoJanuary 16, 2016 Think about the worst first day at a new job you’ve ever had. You wouldn’t ever wish that upon anyone, would you? Companies rarely realize the impact a great onboarding process can have. It sets the tone for the entire relationship and is the professional … Continue reading Ever Wonder How Important an Easy Onboarding Program Might Be?
10 Most Bizarre Questions Ever Asked in the History of Interviews
by Tess Taylor January 10, 2016January 10, 2016 Why do recruiters do it – asking weird and outlandish interview questions? Asking ‘out there’ interview questions that seemingly have nothing to do with the company or the job at hand is starting to become the norm at some organizations. If you’ve been on the prowl for … Continue reading 10 Most Bizarre Questions Ever Asked in the History of Interviews
The Best Tips You’ll Ever Hear for Email Marketing
by Bethany Jurns November 15, 2015November 15, 2015 Last year, the Radicati group conducted a study that found that an average business email user sends and receives over 120 emails a day, a number they predict will only grow over the next few years. With all of those emails going back and forth, how can … Continue reading The Best Tips You’ll Ever Hear for Email Marketing
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