Tag Archives: Essential

Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. John Steinert on March 21, 2019  If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. … Continue reading Why people are essential to B2B marketing success

Selecting Future Leaders: 4 Essential Characteristics To Look For

Darleen DeRosa — February 20, 2019 Follow @onpoint_llc — February 20, 2019 In our experience, successful leaders tend to share many of the same characteristics. They possess superior communication and organizational skills, confidence, and an ability to delegate. These strengths are vital to achieving consistent results, but truly transformative leaders have abilities in a few … Continue reading Selecting Future Leaders: 4 Essential Characteristics To Look For

Creating a Culture of Learning in Your Team – Essential Beliefs

Paul Keijzer — January 21, 2019 Follow @Paul_Keijzer — January 21, 2019 “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.” -Alvin Toffler Part 1: Essential Beliefs It is essential that you create a culture that promotes and encourages learning in … Continue reading Creating a Culture of Learning in Your Team – Essential Beliefs

New Funding Models are Essential for the Startup Ecosystem

Ruth Hoffmann — December 6, 2018 — December 6, 2018 QuinceMedia / Pixabay Startup success is not only driven by the availability of capital but also depends largely on the quality of support they receive from backers. Fintech visionaries, such as Paul Graham—Co-founder of Y Combinator for alternatives to conventional funding models (banks)—– and Oleg … Continue reading New Funding Models are Essential for the Startup Ecosystem