Tag Archives: Essential

12 Essential Things to Know About Launching a Kickstarter Campaign

Young Entrepreneur Council — October 15, 2019 Follow @YEC A Kickstarter campaign is a great way to raise much-needed funds for a project or business — if you take the right approach. To help you get the maximum amount of return for your effort, members of Young Entrepreneur Council answered the following question: What is … Continue reading 12 Essential Things to Know About Launching a Kickstarter Campaign →

An Essential Management Tip You Absolutely Must Use

Management Excellence

JoAnn Corley — October 7, 2019 Follow @joann corley I was having a conversation with my step-son a few months back – getting an update on how his business was doing. He’s part of a family owned business and was next in line to take over when his in-laws retired. He’s very motivated and has … Continue reading An Essential Management Tip You Absolutely Must Use →

3 Essential Topics for Your 2020 Strategic Planning Session

Business Planning

Susan Quinn — September 24, 2019 As we get ready to step into the final quarter of the year, it’s the perfect time to look ahead and plan your company’s growth strategy for 2020. Whether you’re leading or participating in the strategic meeting, it’s always helpful to “tap the brakes” and reflect on where you’ve … Continue reading 3 Essential Topics for Your 2020 Strategic Planning Session →

8 Essential Issues to Address for a Successful Startup Idea

Startup Success

Richard McGirr — August 30, 2019 Follow @Visichain — August 30, 2019 A successful entrepreneurial career is built on energy, drive, and creativity, but these excellent qualities will only take a business so far. When you want your new venture to be a success, you need to evaluate it in hard-headed business terms before you … Continue reading 8 Essential Issues to Address for a Successful Startup Idea →

The Best Landing Pages Use Essential Content—and You Should Too

Website Landing Pages

Martin Chuck — August 20, 2019 — August 20, 2019 Making the best landing pages can mean life or death for getting potential customers. Landing pages are difficult to make. And making them conversion-driven is the topmost importance. In our Complete Digital Marketing Guide, we talked about display advertising and how it could increase brand … Continue reading The Best Landing Pages Use Essential Content—and You Should Too →

Why Hiring For Personality is as Essential as Experience

Effective Hiring

Denise Allen — July 3, 2019 — July 3, 2019 When searching for candidates for a job role, it can be very easy to only focus on the qualifications and experience they state on their CV and not take into account their personality and how they may fit into your company. After all, there is … Continue reading Why Hiring For Personality is as Essential as Experience →

8 Essential Tools to Create an XML Sitemap like a Pro

Website Special Guidelines

Irina Weber — June 28, 2019 Follow @irinaweber048 — June 28, 2019 XML sitemaps are a good way to communicate directly with search engines, notifying them of new or updated content very quickly and allowing to speed up the process of indexing pages. Typically, Google likes to speak to website owners in riddles. Creating a … Continue reading 8 Essential Tools to Create an XML Sitemap like a Pro →

First Impressions Matter: Why Great Visual Design Is Essential

Web Design Guidelines

Peep Laja — May 17, 2019 Follow @peeplaja — May 17, 2019 People make snap judgments. It takes only 1/10th of a second to form a first impression about a person. Websites are no different. It takes about 50 milliseconds (ms) (that’s 0.05 seconds) for users to form an opinion about your website that determines … Continue reading First Impressions Matter: Why Great Visual Design Is Essential →

10 Essential Technical SEO Tools for Agencies

SEO Tools

Ritu Sharma — May 12, 2019 Follow @realritusharma — May 12, 2019 SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if you just want to have the essentials? Well, this is a list of 10 essentials … Continue reading 10 Essential Technical SEO Tools for Agencies →

4 Essential Templates to Jumpstart Your Email Marketing

Email Marketing

Aastha Sirohi — April 22, 2019 — April 22, 2019 Email marketing provides an opportunity for businesses to create a bridge of communication with their customers. Sending valuable information and updates, tailored to meet personal needs right to their inbox, is a surefire way to get noticed and do more business with them. The key … Continue reading 4 Essential Templates to Jumpstart Your Email Marketing →