Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Lisa Shaw on October 10, 2025 at 9:10 am | Reading time: 7 minutes In B2B marketing, ideas that shift perspective are currency. They inspire people to think differently, trust more … Continue reading Why it’s time to rethink your B2B thought leadership strategy — especially around events
June 12, 2024 Workplace loneliness is on the rise, especially among people working virtually For those suffering under the solitude of work, you’re not alone. BY Henry Chandonnet As technology further seeps its way into the workplace, from Zoom meetings to AI chat systems, it’s easy to feel lonely. For those suffering under the solitude of … Continue reading Workplace loneliness is on the rise, especially among people working virtually
The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media by Ray Schultz , Columnist, May 30, 2023 B2B marketers are somewhat upbeat about the economy, and are adjusting their budgets accordingly. Most are also hopeful about AI, judging by State Of B2B Digital Marketing, a study released Tuesday by Wpromote and … Continue reading The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media
Talking About TV: Most Talk YouTube — Especially Younger Viewers by Dave Morgan , Featured Contributor, March 23, 2023 Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery. One of the big headlines … Continue reading Talking About TV: Most Talk YouTube — Especially Younger Viewers
Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias by Laurie Sullivan , Staff Writer @lauriesullivan, July 20, 2020 Patrick Danial, cofounder-CTO at Terakeet, started the company in 1998 at 18 years old by building a search engine during the early days of Google’s launch. Now he almost seems thankful that it failed. “We tried … Continue reading Building A Search Engine Is Complicated, Especially When It Comes To Removing Bias
Beth Thornton — April 23, 2020 While the majority of the workforce continues to work at home, a major challenge for leaders in the foreseeable future is one of keeping their employees engaged, productive, and happy through this time of stress and unknown. This challenge, like many others, is one that falls very squarely on … Continue reading Businesses Need to Focus On Employee Recognition, Especially Now
First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video by Herve Brunet , Op-Ed Contributor, March 14, 2018 Second-price auctions have been the unquestioned auction model in online advertising since the rise of Google paid search. However, they have rapidly been giving way to first-price auctions in many … Continue reading First-price Auctions Aren’t the Best Solution For Publishers Or Brands, Especially When It Comes To Video
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights. Evan Magliocca on February 5, 2018 Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic … Continue reading Data is a tough topic for businesses, especially for retailers
Keegan Divant — November 2, 2016 — November 2, 2016 The 80’s gave us a lot of great things but the one thing we could have done without is buzzwords. Well, we could have also done without a few other things from the 80’s, but I digress. I’m not a fan of buzzwords because I … Continue reading Marketing and Sales Alignment Should Actually Look Like This, Especially for the Sales Enablement Process in the Complex Sale
by Laurie Sullivan, Staff Writer @lauriesullivan, September 16, 2016 Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. Interstitials interrupt the user experience and force them to take action such as submit an email, watch an ad, or download something. Typically … Continue reading Rethinking Interstitials, Especially Publishers Relying On Search Traffic
