Tag Archives: Engine

Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps

Brian Dowling     Welcome to August’s automotive-themed tech news round-up. This week’s batch of news features a dose of updates that range from self-driving cars to funds or new ventures that sound close enough to being automotive-related (but aren’t) that I just couldn’t pass up making a point about it. Read on for the … Continue reading Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps

Lawyer Ethics Panel Defines Search Engine Marketing Practices

Lawyer Ethics Panel Defines Search Engine Marketing Practices by Laurie Sullivan  @lauriesullivan, August 8, 2019 Lawyers are now confronting the topic of ethics when they use search engines — in advertising and marketing — to attract new clients. A New Jersey ethics authority offered guidance on what’s fair and what’s off limits for lawyers. In an … Continue reading Lawyer Ethics Panel Defines Search Engine Marketing Practices

Google Search Engine For Toddlers Detailed In Patent

Google Search Engine For Toddlers Detailed In Patent by Laurie Sullivan  @lauriesullivan, July 22, 2019 Nursery school-age children could soon have a search engine specially built for them. The engine, designed and built by Google, would be geared toward kids who cannot yet read words. Google’s developers would “gamify” the search engine experience of looking … Continue reading Google Search Engine For Toddlers Detailed In Patent

How to use search engine marketing to build and strengthen your brand

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Grayson Kemper on July 22, 2019 Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior.  … Continue reading How to use search engine marketing to build and strengthen your brand

Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine

Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2019 Google is making an attempt at a new social network that the company calls Shoelace, where users can browse a set of handpicked activities or add their own to Google recommendations and maps — not just any … Continue reading Google Shoelace: A What-If Hyperlocal Ad, Maps, Recommendations Engine

Everything You Need to Know About Search Engine Optimization

Cas Johnson-Villalobos — June 26, 2019 — June 26, 2019 Search engine optimization, or SEO, gets so much attention – and for good reason. It sets successful blogs and websites apart from unsuccessful ones. For businesses, getting traffic via search engines is imperative to marketing: it drives sales and brand awareness. If you’re new to … Continue reading Everything You Need to Know About Search Engine Optimization

65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine

65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine by Laurie Sullivan  @lauriesullivan, August 20, 2018 Google employees protested Project Maven, a Pentagon project that required Google to help improve drone strikes, which prompted the company to rethink the government contract. The anonymous community platform Blind wanted to explore whether, if … Continue reading 65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine

Common Avoidable Search Engine Marketing Mistakes

Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes