Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility. By Dan Harris Published on June 8, 2026 Employee advocacy programs are among the highest-leverage growth opportunities for technical B2B organizations because they combine three things that traditional corporate marketing often struggles to achieve: trust, subject-matter … Continue reading Employee advocacy is a growth engine for technical B2B
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert. By MarTechBot Published on June 8, 2026 • In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How AI is turning lead scoring into a decision engine
Search Engine People is now offering ChatGPT Ads management services. Wisam Abdulaziz May 28, 2026 The advertising platform structure feels very familiar to Google Ads users, with campaigns, ad groups, ads, products, conversion tracking, and bidding strategies already built into the platform. One of the most interesting features is the ad … Continue reading Search Engine People is now offering ChatGPT Ads management services.
Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People Wisam Abdulaziz May 20, 2026 Search is changing faster than at any point in the last decade. Over the past few years, we have built reliable systems to measure SEO performance in … Continue reading Introducing A New Tool to Measure AI Search Visibility Across ChatGPT and Google by Search Engine People
Performance Engine Ties Experian To FullThrottle.AI by Laurie Sullivan , Staff Writer, March 4, 2026 Experian Automotive has partnered with FullThrottle Technologies to combine auto buyer audience data in a self-service platform called fullthrottle.ai, designed for dealers and marketers. “This joint effort demonstrates how Experian Automotive data can help marketers find the right consumer,” said … Continue reading This Performance Engine Ties Experian To FullThrottle
Reddit Emerges As Highly Cited Source In AI Engine Citations by Laurie Sullivan , Staff Writer, February 26, 2026 Across all categories and AI platforms tracked in Tinuiti’s “AI Citations Trends Report-Q1 2026″ released Thursday, the share attributed to social media climbed from October through January, topping 9% in the first month of the year. … Continue reading Reddit Emerges As Highly Cited Source In AI Engine Citations
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. By Constantine von Hoffman February 23, 2026 HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, … Continue reading HubSpot supercharges its media engine by buying Starter Story
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution. By Caroline Hodson February 12, 2026 Lead management in B2B has evolved into a systems challenge that spans teams, platforms and the entire revenue lifecycle. It is a complex engineering discipline that requires … Continue reading Is your B2B lead management engine built for today’s reality?
Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling. By Tanya Thorson January 15, 2026 Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. … Continue reading Why internal alignment is your real growth engine
Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion. Zac Stucki on December 16, 2025 It was mid-September, and I was standing in line for a kids’ train ride when a guy’s shirt caught my eye. It was royal blue, covered with Star … Continue reading 5 marketing lessons hiding inside Disney’s merchandising engine
