by Julie Chomiak July 7, 2016July 7, 2016 The power of social media is growing at an unbelievable rate and the smallest of interactions has serious impact upon brands and businesses. We can all think of an instance when you saw a brand respond to a user’s post or inquiry, and it either surprised and … Continue reading Want to Increase Social Media Engagement? Try Fewer, Higher Quality Interactions
by Shea Heaver July 7, 2016 Follow @sheaverJuly 7, 2016 In 1943 Abraham Maslow first brought his Hierarchy of Needs theory to the world in which he looks at what motivates individuals. He claimed that people are motivated by things and circumstance that range from basic survival up through up to the ability to reach … Continue reading Maslow in the Context of Leadership and Employee Engagement
by Brooke B. Sellas July 6, 2016 Follow @madSMscientistJuly 6, 2016 A Facebook engagement strategy has been an important aspect of what our clients look for on the behemoth platform — awareness, connection and the whole “Think Conversation” mantra we live by here at B Squared. But with Facebook’s newest algorithm update, is engagement on … Continue reading Is A Facebook Engagement Strategy Worth Having Now?
by Jacob Shriar July 5, 2016 Follow @jacobshriarJuly 5, 2016 Engaged employees will work harder for your organization and give discretionary effort. Here are 10 questions that companies should ask themselves if they want to improve their company culture. Personal Growth Personal growth is something that you always need to be offering your team. … Continue reading 10 Employee Engagement Questions Companies Should Ask Themselves
by Dhariana Lozano July 5, 2016 Follow @DhariLoJuly 5, 2016 Engagement is one of the most sought after metrics in social media marketing. There is no point to putting so much time and effort into creating content and publishing it online if no one is going to see it. Without engagement, your social media is … Continue reading 8 Ways to Trigger Engagement on Social Media for Your Business
by Anna Rodriguez July 5, 2016 Follow @annrodriguez021July 5, 2016 Nearly all large corporations and small businesses are on social media. Even your kids’ lemonade stand probably has a Facebook page. There’s single explanation for this trend: everyone is on social media. According to recent data, there are more than 2.3 billion active social media … Continue reading 9 Secrets To Improving Social Media Content Engagement and Performance
by Alex Birkett July 1, 2016July 1, 2016 Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. The web is an inherently interactive medium, so there are infinite ways to implement interactivity onto your site. Of course, it’s not … Continue reading How To Use Interactivity to Increase Engagement (and Conversions)
by Janna Hartley June 30, 2016June 30, 2016 Not long ago, emails resembling printed newsletters were prevalent. They had two or three columns, a number of articles, a table of contents, a “published” date and a lot of content that was best read on a desktop device. We’ve come a long way since then. First … Continue reading Email Design, Email Engagement, Email Readability
by Sahail Ashraf June 29, 2016 Follow @TalcontentJune 29, 2016 Instagram still looks like a safe bet for most brands. With quick access and not much of a learning curve, it’s an easy platform to get involved in and to make progress with. When it comes to maintaining momentum, though, it can all become a … Continue reading 7 Ideas To Spice Up Your Instagram Feed And Boost Engagement
by Roee Ganot June 26, 2016 Follow @RoeeGanotJune 26, 2016 You want to monetize your site to create an additional revenue stream — or perhaps your only revenue stream if your brand’s only product is your website like bloggers and Internet personalities — but you also need to create a good user experience so that … Continue reading The Balance Between Monetization and User Engagement
