August 3, 2016 “I made my app, but where are all my customers?!” As consumers look to mobile apps for the majority of their product and service needs, it’s more crucial than ever for businesses to capitalize on this market. Creating your business application is a great first step, but having customers download and return … Continue reading How to Drive App Discovery and Engagement
By Disha Dinesh August 2nd, 2016 To catch someone’s attention and occupy their interest is not easy; It involves an understanding of what they’re interested in and creating content that’s engaging enough to hold their attention. Additionally, you’d also want them to interact with it. Engagement on social is particularly hard because of the competition, … Continue reading 5 Engagement Tactics To Capture A Social High-Value Target Audience
by Mary Lister July 30, 2016July 30, 2016 As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes … Continue reading 7 Social Media Management Tips To Save Time And Increase Engagement
by Benjamin Brandall July 31, 2016July 31, 2016 When we say ‘thank you’, it’s often at the end of a conversation. In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing … Continue reading How to Leverage Your Thank You Page to Boost Engagement
by Leana Yang July 27, 2016 Follow @burstsmsJuly 27, 2016 Happy customers help businesses thrive. Keeping your customers in that prime happiness zone, however, can get quite pricey. That’s why it’s important to focus on smaller incentive campaigns, which you can manage more consistently. This is where my favorite user engagement tool comes in – … Continue reading Keep Customers Happy, and Increase Your Engagement Levels With SMS
by Sudha Bahumanyam July 20, 2016July 20, 2016 Prospect engagement with marketing automation and email marketing doesn’t need to be a mystery. As these technologies advance and the capabilities expand, there are those who don’t use it well and those who do. WeakIncluding more than 2 CTAs in an email. It will only confuse your … Continue reading Mastering the Art of Prospect Engagement
by Oliver Palmer July 17, 2016July 17, 2016 Google’s recent introduction of AMP and Facebook’s Instant Articles (both of which claim to be able to deliver news articles up to 10x faster than the ordinary mobile web) are a wake-up call to newspapers and other publishers around the world. Both of these initiatives have been … Continue reading How Does Page Load Time Impact Engagement?
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they’re doing wrong and how they can turn things around. Josh Todd on July 13, 2016 It seems like every day another major retailer is in the news struggling to maintain profits. Major brands from Walmart to Best Buy have alarmed shareholders … Continue reading How retailers are getting mobile engagement wrong
by Peter Kim July 13, 2016 Follow @PeterKimSaysJuly 13, 2016 When you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. The average user spends 28% of their time online on social media, a figure that amounts to 1.72 hours per day. Keep in … Continue reading 5 Ways Entrepreneurs Can Increase Social Engagement
by Jean Templin July 7, 2016July 7, 2016 Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc. One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics. When you hear the words ‘eye-tracking’ or ‘visual … Continue reading Visual Engagement Metrics: Your Optimization Secret Weapon
