Tag Archives: enables

Voice Enables Local Businesses To Compete With Amazon

Voice Assistants

Voice Enables Local Businesses To Compete With Amazon by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2019 Ashwin Ramesh, CEO at Synup, believes voice search and services are increasingly and rapidly becoming an important part of selecting a local retailer. This is based on data that company analyzed. Search Insider highlighted some of the numbers … Continue reading Voice Enables Local Businesses To Compete With Amazon →

How a Digital Workplace Enables You to Collaborate, Coordinate, and Control

Work Environment

Suresh Sambandam — July 17, 2019 — July 17, 2019 A fully functioning digital workplace should empower employees to communicate, collaborate and control their work from any device, anywhere in order to improve employee productivity and enhance organizational efficiency. That is why it is crucial for organizations to develop digital workplace strategies that can establish … Continue reading How a Digital Workplace Enables You to Collaborate, Coordinate, and Control →

Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations

Google Analytics

Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019  Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations →

Klues-Backed Startup Enables Brands To Target Consumers Based On ‘Affinity’

Startups Promises

by Joe Mandese @mp_joemandese, June 22, 2016, 9:34 AM A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in a brand name, and target consumers based on the “affinity” they have for that brand. The startup, aptly named Affinity Answers, utilizes … Continue reading Klues-Backed Startup Enables Brands To Target Consumers Based On ‘Affinity’ →

Customer Match Enables Email Data for Google Platforms

Google Tools

ZOG DigitalOctober 7, 2015 Google recently introduced Customer Match, a new tool that gives advertisers a better way to capitalize on a consumer’s intent-rich moments by tapping into historical search data. Customer Match will allow marketers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. It will … Continue reading Customer Match Enables Email Data for Google Platforms →

Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory

Yahoo

Audience Ads offer access to Yahoo demographic and behavioral data for programmatic buying on and off Yahoo properties. Ginny Marvin on March 18, 2015 Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising … Continue reading Yahoo Enables Audience Targeting Across BrightRoll Video Ad Inventory →

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