Elliot Begoun — November 30, 2018 Follow @intertwinegroup — November 30, 2018 I wrote this article a little over a year ago. However, a recent conversation made me think of it and the power of deeply understanding what’s in it for the buyer. Not the consumer, but the person making the decision whether to purchase … Continue reading A Reminder of The Magic of Buyer Empathy
Richard Nongard — July 24, 2018 Follow @nongard1 — July 24, 2018 Dee sat in her office tensely biting her pencil. As the new sales manager, she was feeling a combination of anger, and overwhelming confusion as she learned that one of the newest, but potentially larger clients she had worked to obtain was backing … Continue reading A Powerful Lesson in Leadership Empathy
Alli Ligget — January 15, 2018 — January 15, 2018 How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand and take on their thoughts, feelings and motivations as your own; it happens through empathy. “Empathy is about entering the … Continue reading How To Create An Empathy Map (And Why You Should)
Dave Brock — September 22, 2017 Follow @davidabrock — September 22, 2017 geralt / Pixabay Surprisingly, one of the characteristics I see too many managers lacking is empathy. One would think otherwise, after all, most sales managers have been sales people at some point in their career. We would think these managers would have deep … Continue reading Leadership and Empathy
Chris Cancialosi — August 14, 2017 Follow @gothamCulture — August 14, 2017 Alexas_Fotos / Pixabay We often talk about organizational change like inertia. We assume that the plans we put into motion will continue in motion unless they’re otherwise affected by some outside force. But the truth is, organizational change is more akin to entropy. … Continue reading How to Overcome the Anxiety of Change with Organizational Empathy
by Oren Boiman, Columnist, November 22, 2016 Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know best in their personal lives, millennials naturally create digital-first marketing strategies in their work life. Traditional channels like … Continue reading Millennials’ Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video
By Lia Boangiu October 3rd, 2016 The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template – the latter’s especially useful for teams that work remotely and need a common ground … Continue reading When To Use An Empathy Map
Jeff JulianSeptember 29, 2015 To begin, I must get something off of my chest. When I first started in writing, my audience was software developers and I had no problem with empathy. I understood the developer because I was a developer. I know how the tech industry changes affect the day-to-day rhythms of the software … Continue reading Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?
Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers?
Sunil BagaiAugust 31, 2015 Creating a design-centric program In the first part of our series, we looked at the evolution of design thinking as a new approach to optimizing business cultures — a streamlined method for simplifying and humanizing the integration of people, processes and technology. For MSPs overseeing increasingly complex and involved contingent talent … Continue reading Design-Centric MSP Programs: Creating Cultures Of Empathy, Progress And Performance
