Tag Archives: Empathy

Escaping the marketing circus: How empathy can realign brands, audiences and results

Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. Jay Mandel on May 20, 2024   Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the … Continue reading Escaping the marketing circus: How empathy can realign brands, audiences and results

The empathy gap between workers and companies is bigger than ever—but CEOs just don’t get it

  By Shalene Gupta May 17, 2023 The job market is rough, the pandemic has burned everyone out, and the overall mood about work is sour. Now, according to the 2023 State of Workplace Empathy Report from HR benefits technology company Businessolver, employees’ perceptions of workplace empathy has dropped. The study surveyed 1,000 employees, HR … Continue reading The empathy gap between workers and companies is bigger than ever—but CEOs just don’t get it

Why empathy is the key to successful customer engagement

How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement

B2B cozies up to empathy

Plus the search for a marketing ops ninja rock star… Kim Davis on October 12, 2021 Customer success gets passionate  We spoke to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling … Continue reading B2B cozies up to empathy

Mindfulness at Work: Developing a Culture of Mindful Leadership and Empathy

Pandit Dasa September 21, 2020 Creating and developing mindfulness at work has always been challenging. Getting individuals from so many different backgrounds and cultures to collaborate and communicate is no easy task. That challenge has gone up a few notches because we can no longer sit face to face and understand each other and try … Continue reading Mindfulness at Work: Developing a Culture of Mindful Leadership and Empathy