How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement
Plus the search for a marketing ops ninja rock star… Kim Davis on October 12, 2021 Customer success gets passionate We spoke to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling … Continue reading B2B cozies up to empathy
Barasha Medhi October 13, 2020 Building empathy as part of your company’s core values is perhaps one of the most powerful steps you can take to make a difference. The reason why empathy is so important is that workplaces comprise of humans. People need understanding, support, and caring to thrive truly. Because today’s organizations are … Continue reading 4 Tips For Leaders To Build An Empathy Centric Culture
Pandit Dasa September 21, 2020 Creating and developing mindfulness at work has always been challenging. Getting individuals from so many different backgrounds and cultures to collaborate and communicate is no easy task. That challenge has gone up a few notches because we can no longer sit face to face and understand each other and try … Continue reading Mindfulness at Work: Developing a Culture of Mindful Leadership and Empathy
Empathy serves us all well in life, but it’s also something every single marketer should do with their target audiences. Amanda Milligan on April 6, 2020 You hear about this word a lot: empathy. It’s not quite sympathy, AKA feeling bad for someone. It’s about putting yourself in the person’s shoes — really trying to … Continue reading The best way to serve your audience? Use empathy
Daria Bagina — March 12, 2020 You must have heard about the Radical Candor book and its quadrant model. Today I want to talk about how you can apply this model to a Scrum Master role. And because empathy is an important trait for a Scrum Master, I would like to focus on how this … Continue reading Ruinous Empathy of a Scrum Master
It’s easy to get so caught up in consumer feedback you lose sight of sound business judgment. Greg Heist on December 20, 2019 Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand … Continue reading Pro Tip: The critical and delicate relationship between design thinking and customer empathy
Jeanne Hardy — May 31, 2019 Follow @creativebizinc — May 31, 2019 mohamed_hassan / Pixabay Over time, every business will come to a point in its strategic planning in which it will need to institute a major organizational change, whether it be implementing a new technology, establishing different operational processes, restructuring staff, or changing employee … Continue reading Principles of Process: Implementing Successful Change Management Through Empathy and Empowerment
Elliot Begoun — November 30, 2018 Follow @intertwinegroup — November 30, 2018 I wrote this article a little over a year ago. However, a recent conversation made me think of it and the power of deeply understanding what’s in it for the buyer. Not the consumer, but the person making the decision whether to purchase … Continue reading A Reminder of The Magic of Buyer Empathy
Richard Nongard — July 24, 2018 Follow @nongard1 — July 24, 2018 Dee sat in her office tensely biting her pencil. As the new sales manager, she was feeling a combination of anger, and overwhelming confusion as she learned that one of the newest, but potentially larger clients she had worked to obtain was backing … Continue reading A Powerful Lesson in Leadership Empathy
