By Lia Boangiu October 3rd, 2016 The Empathy Map is one of those tools that’s not only useful to almost every department in a company, but which is also free. You can either draw it yourself, or use an online template – the latter’s especially useful for teams that work remotely and need a common ground … Continue reading When To Use An Empathy Map
Jeff JulianSeptember 29, 2015 To begin, I must get something off of my chest. When I first started in writing, my audience was software developers and I had no problem with empathy. I understood the developer because I was a developer. I know how the tech industry changes affect the day-to-day rhythms of the software … Continue reading Beyond Empathy – Would You Help Your Persona Out of a Burning Truck?
Marketing experts weigh in possible impact of Facebook’s plan to test a way for people to express shorthand emotions other than Like. Martin Beck on September 21, 2015 Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it … Continue reading Will Facebook’s “Empathy” Button Be Good News For Marketers?
Sunil BagaiAugust 31, 2015 Creating a design-centric program In the first part of our series, we looked at the evolution of design thinking as a new approach to optimizing business cultures — a streamlined method for simplifying and humanizing the integration of people, processes and technology. For MSPs overseeing increasingly complex and involved contingent talent … Continue reading Design-Centric MSP Programs: Creating Cultures Of Empathy, Progress And Performance
