Tag Archives: Emails

4 Questions You Need to Ask Yourself to Personalize Your Emails

by Delphine Moulu April 3, 2016 Follow @reelevantappApril 3, 2016 With 5.6% increase in sales and $ 260 billion in revenue (source: Persio), personalization isn’t a nice-to-have but a must-have in email marketing. We’re not talking about inserting each recipient’s first name into your emails here, but real and relevant personalization, which is also the … Continue reading 4 Questions You Need to Ask Yourself to Personalize Your Emails

Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?

by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?

Emails That Work

by Mike Parry March 16, 2016March 16, 2016 As we all experience every day, emails, particularly those viewed on a ‘phone – which is most of them – get read or not based on two things: brand affinity and the engagement factor. And whilst many of us are loyal to the brands we like, most … Continue reading Emails That Work