How do you get people to open and engage with your emails? Columnist Scott Heimes says it’s all about sending what they want to receive. Scott Heimes on July 20, 2016 Every email marketer’s goal is to deliver engaging messages to the people who are actually interested in receiving them. And while that’s easier … Continue reading 5 ways to send the most relevant emails to your recipients
by Andre Oentoro July 12, 2016 Follow @breadnbeyondJuly 12, 2016 As a digital marketer, it is really satisfying when new tech is available to try and it promises to improve your work in some way. But when it’s not of any use for your job, the prospect of trying that tech feels kind of… meh. … Continue reading 5 Questions You Should Ask Yourself Before Embedding Video in Your Emails
It’s not enough to have a hefty list of email subscribers. Columnist Daniel Faggella shares five ways to keep your customers and prospects engaged and increase your open rates. Daniel Faggella on July 11, 2016 Building an email list is not an easy task in an e-commerce business. You need to create consistent content that … Continue reading 5 emails to re-engage your subscriber list
by Janna Hartley July 9, 2016July 9, 2016 Transactional emails, also called triggered emails, are emails sent to an individual based on some action he/she has taken. Often, these are associated with e-commerce sites and purchases, but they also include any automated follow-up emails that are triggered by any website action, such as signing up … Continue reading Transactional Emails: How To Increase Email Conversions
by Louis Foong July 7, 2016 Follow @thealeagroupJuly 7, 2016 215.3 billion emails are sent and received every day. 70% of digital marketers consider email marketing to be great for ROI, but this isn’t the case if your emails are badly-crafted, badly-timed, or badly-targeted. Sending the wrong message to the wrong person means that you’ll … Continue reading How to Send Emails Like a Pro [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, June 29, 2016 Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. The product, called Yandex.Audience, was announced at the company’s marketing conference Wednesday. Yandex advertisers can now upload their … Continue reading Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers
by Beth Crawford June 5, 2016June 5, 2016 Your products are elegantly crafted, your website is refined, and your mission resonates with your customers. But your email marketing is outdated and needs a facelift. You want to ensure that your professional image is conveyed in your email marketing, but don’t know where to start. How … Continue reading How to Create Emails That Perfectly Match Your Business Brand
by Nicola Faulkner June 2, 2016June 2, 2016 We’ve previously talked about the different email campaign ideas to help you develop your overall email marketing strategy, and this included targeted birthday emails. Birthday emails are one of the most effective email marketing campaigns you can send and are often a quick win for businesses with … Continue reading Nurturing Your Customers With Birthday Emails
by Larisa Bedgood May 29, 2016 Follow @https://twitter.com/DataMentorsMay 29, 2016 Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. StrongView recently surveyed email marketers about their email … Continue reading 3 Ways to Optimize Retail Marketing Emails [Infographic]
by Carole Snitzer May 13, 2016May 13, 2016 When it comes to promoting your webinars, you just can’t beat email. We recently asked the live audience of “Unlocking the Secrets to Driving Webinar Registration” how many pre-event promotional emails they send, and over 57% said they sent at least three. But, are they getting the … Continue reading 5 Elements of Great Webinar Promotion Emails
