by Sabel Harris March 9, 2016 Follow @sabelharrisMarch 9, 2016 I don’t have a lot of fears. I wouldn’t say that I’m brave, maybe I’m more ignorant to the consequences. I got back a few weeks ago where I was asked if I wanted to zip line and I said yes without even doubting myself. … Continue reading 7 Elements to Get Your Cold Emails Opened
by Catherine Lewis March 8, 2016March 8, 2016 Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If … Continue reading Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut
by Heather R. Morgan February 28, 2016 Follow @HeatherReyhanFebruary 28, 2016 If you’re searching for a “silver bullet” to magically solve all your problems, you’re probably going to fail. Even if you’ve found an effective tactic that can give you a strong advantage, that advantage won’t last long once a million other people have learned … Continue reading What’s Killing Some of the Best Cold Emails?
by Bill Achola February 26, 2016 Follow @billacholaFebruary 26, 2016 Have you ever wondered why you enjoy reading some emails, why you think that others are just a little too boring—and might even be considered “spam”? Well, maybe it’s because of the fact that some emails just do not use the right words. After all, … Continue reading Why YOU Need To Use The Word “BECAUSE” In Your Emails
by Linda Misauer February 14, 2016February 14, 2016 Finally we have reached the last part of the process – sending the emails! Wonderful at least there is one easy step. Not quite….. This is probably one of the most involved steps – here, all the elements involved in the email campaign come together, namely: Send … Continue reading Blog Series: Complexity of Email – Part 5: Sending emails
by Mike Parry February 13, 2016February 13, 2016 MINI have been going through a rebranding process for a while now and it seems to be a phased approach happening gradually. It’s no surprise their emails have gone through some changes as well to mirror this transition, so I’m going to be focusing on one of … Continue reading How MINI Have Changed Their Emails During a Rebrand
by Rupert Adam February 12, 2016 Follow @emailcenterFebruary 12, 2016 Every email marketer makes it their priority to get their mail into the inbox (or, at least, the Promotions folder in Gmail). Recently, we did some research into just how much SPAM we actually receive and the results are pretty staggering! Here are some useful … Continue reading How to Avoid Your Emails Being Caught up as SPAM
by Jaymin Bhuptani February 11, 2016 Follow @emailmonksFebruary 11, 2016 It is heart-breaking to say that every year, email marketers lose 25% of their email list. The reasons can be many, but the result is the same. A consumer, who is subscribed to your services, but isn’t engaging to them may increase your chances of … Continue reading Re-Engagement Emails – The Divine Jackfruit [Infographic]
by Sarah Goliger February 8, 2016 Follow @sarahbethgo February 8, 2016 Look, we all know how it feels to wake up to an inbox brimming with promotional emails that we just don’t have time for — or frankly — any interest in opening. We’re quick to archive or delete them, without a second … Continue reading 5 Steps to Determine How Frequently You Should Be Sending Your Marketing Emails
by James Lucas February 8, 2016February 8, 2016 Responsive email design is still a relatively new means of designing emails to cater for a mobile audience. Here are a few tips if you are thinking about embarking down this route. Do you need responsive design? I’m sure we can all agree that designing for mobile … Continue reading Responsive Email Design: Make Your Emails Work for Mobile
