Dave Charest — January 30, 2017 Follow @DaveCharest— January 30, 2017 Has this ever happened to you? You send out an email with information about a program or sale. You’ve made sure to answer all the relevant questions, but you still get replies asking about the very thing you answered in the email. Why don’t … Continue reading How to Make It Easier to Read Your Emails
By Lia Boangiu January 30th, 2017 Whether they’re on your marketing radar right now or not, Millennials should still receive some of your attention, since they will soon become the majority audience for everyone. A lot has been said in recent years about who this generation is, what they like and dislike, what they react … Continue reading How To Build Emails That Resonate With Millennials
Anton Kraly — January 18, 2017 Follow @https://twitter.com/PMMarketer— January 18, 2017 Opt-in offers are a great, fast way to building a large email list, but as consumers grow more and more protective of their personal information, you’ll have to create better offers if you want them to hand their email over. Bribes, lead magnets, opt-in … Continue reading Opt-In Offers That Will Have Your Visitors Handing Over Their Emails
VerticalResponse — December 8, 2016 Follow @VR4SmallBiz— December 8, 2016 We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. But now that New … Continue reading Adding Art to Words: How Emojis Can Brighten Up Your Emails
James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
Kevin George — December 18, 2016 Follow @imkevin_monk— December 18, 2016 Emails are not just any banal communication tool. Well-designed emails that share valuable information not only help in customer acquisition and conversion but also in retaining them by building a strong relationship. Designing an email that helps to achieve all this, thus becomes essential. … Continue reading 12 Design Takeaways from 2016 -The Year of Enthralling Emails
Louis Foong — December 16, 2016 Follow @thealeagroup— December 16, 2016 With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then you know this all too well. Don’t worry – this … Continue reading 8 Critical Elements for Awesome Emails
Michael Conlon — December 13, 2016 — December 13, 2016 ‘Tis the season to be jolly…..and send out holiday emails to your prospects. If you’re like us, you’ve probably had your holiday email schedule locked and ready to go for some time now. But as you do your final checks and get ready to hit … Continue reading 5 Tips To Take Your Holiday Emails From Naughty To Nice
by Jess Nelson, December 12, 2016 Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and intelligence company polled 571 U.S. consumers across 43 states that planned to shop online … Continue reading Consumers More Likely To Open Marketing Emails During Holidays
With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. Scott Heimes on December 1, 2016 It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow … Continue reading Getting the most out of your holiday emails
