SendGrid says email marketers are sending an average of 8.1 emails per month this year, down from 2016’s 9.8 sends per month. Amy Gesenhues on March 2, 2017 According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While … Continue reading Marketers are sending fewer emails & getting better open rates [SendGrid]
Heather R. Morgan — March 2, 2017 Follow @HeatherReyhan— March 2, 2017 There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with the intention of starting some kind of conversation for sales … Continue reading What Most Marketers Get Wrong About Sales Emails
Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails
Nicola Faulkner — February 25, 2017 — February 25, 2017 Can you believe Easter is only seven weeks away? Now is the time to start pulling your email campaigns together, especially if you want to fulfil bookings and maximise revenue over the busy school holiday and bank holiday weekend. Don’t leave the creation of your … Continue reading Easter Themed Emails for Design Inspiration
Kenny Silva — February 23, 2017 — February 23, 2017 What do information overload, brain freeze, and hangovers have in common? Each one is an example of what happens when you get too much of a good thing. Whether we’ve swamped ourselves with news stories from Twitter, overindulged with a tub of Phish Food, or … Continue reading The Surprising Truth About Sending Too Many Emails
Hana LaRock — February 23, 2017 — February 23, 2017 Email marketing is still one of the best ways for companies to bring in leads. Now that we no longer live in a world where emails are so blank and boring, there’s a lot of potential when it comes to your email marketing campaign. While … Continue reading Don’t Hit The Send Button On Your E-mails Until You Do This
Beth Corby — February 17, 2017 — February 17, 2017 When I think email, I think emeh. When I think about email marketing, well, I guess I get a little more excited. I guess. Subject lines, open rates, preview text, unsubscribes, dayparting, segmentation. These are the steady drumbeats of much of retail marketing. Thankfully, a … Continue reading Essential Referral Emails: Part 1 – The Share Email
Amanda Clark — February 10, 2017 Follow @GrammarChicInc— February 10, 2017 Email marketing is potentially quite rewarding, an effective way to stay in contact with clients and with leads. As with anything, though, it takes some strategy and foresight if you want to steer clear of major obstacles—and as far as email marketing goes, the … Continue reading How to Keep Your Emails Out of the Spam Folder
Mike Parry — February 3, 2017 — February 3, 2017 Previously I looked at making emails more useful for your subscribers in order to improve engagement through relevance and targeting. But you can become even more useful through content marketing. Sending helpful, informative, or entertaining information can help retain customers and increase customer lifetime value, … Continue reading Making Emails More Useful: Content Marketing
Danny Wong — February 2, 2017 Follow @dannywong1190— February 2, 2017 A common mistake ecommerce store owners make is accepting the sale as the end-goal. It is easy for brands to think in such a transactional way; looking beyond each purchase can prove challenging. A 2014 survey by Econsultancy revealed, “Just 42% of companies are … Continue reading Post-Purchase Emails: How to Boost Retention and LTV
