Tag Archives: Emails

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails

Email Segmentation

Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails by Ray Schultz , Columnist, September 15, 2022 Amazon has announced a free program to help sellers increase their email marketing reach.  The new offering, Tailored Audiences, allows merchants to expand beyond brand followers to target repeat, recent customers and high-spending customers. Sellers can … Continue reading Amazon’s Helping Hand: New Program Lets Merchants Send More Targeted Emails →

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust

Black Friday

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion.   But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust →

Google Accused Of Sending Unsolicited Ad Emails In Europe

Google Under Legal

  Google Accused Of Sending Unsolicited Ad Emails In Europe Economic Times, Wednesday, August 24, 2022   Privacy complaint targets Google over unsolicited ad emails The Alphabet unit, whose revenues mainly come from online advertising, should ask Gmail users for their prior consent before sending them any direct marketing emails, noyb.eu said, citing a 2021 … Continue reading Google Accused Of Sending Unsolicited Ad Emails In Europe →

Welcome emails have best click-to-open and first purchase rates

Email Marketing Strategy

Emails triggered by price cuts and back-in-stock have 25% first purchases rate. Constantine von Hoffman on August 15, 2022 Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study.  Email campaigns triggered by price cut and back in stock notices resulted in first … Continue reading Welcome emails have best click-to-open and first purchase rates →

Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive

Education Online

By Clint Rainey   July 22, 2022   Ninety-five percent of Americans call distracted driving “extremely dangerous,” and federal campaigns to stop activities like texting behind the wheel (“U text. U drive. U pay.”) have been carried out by federal agencies as varied as the National Highway Traffic Safety Administration (NHTSA), the Federal Communications Commission … Continue reading Harvard study: Knowledge workers can’t stop reading and replying to emails while they drive →

Cut and Waste: Are Your Marketing Emails Being Clipped?

Email Marketing Tools

Mike Parry January 19, 2022 Websites are displayed in web browsers. Browsers, for the most part, agree on how things should work. There’s a high degree of standardisation. Emails are displayed in email clients. They do whatever the hell they want. As email developers we need to contend with patchy support for modern web technologies … Continue reading Cut and Waste: Are Your Marketing Emails Being Clipped? →

What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails)

Email Marketing

Alejandra Zilak January 18, 2022 Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. … Continue reading What is Experiential Marketing? (And How to Incorporate It Into Marketing Emails) →

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