Josh Bean — June 28, 2019 — June 28, 2019 Even with the adoption of tools for internal communication, like Slack, external business communication is still done mostly via email — including following up with prospects. A sales follow-up email is a delicate dance with the recipient. While you don’t want to fill up a … Continue reading 11 Sales Follow Up Emails That Work
Kevin George — June 7, 2019 Follow @imkevin_monk — June 7, 2019 What comes to your mind when you read “blockchain”? Bitcoin? Cryptocurrency? Hearing these terms a lot lately? Well, we are in the digital age, and innovative technologies are disrupting all walks of life. Blockchain is one such technology that is going to be … Continue reading Blockchain in Emails: How Will It Change Email Marketing for Good
Dan Moyle — June 5, 2019 Follow @danmoyle — June 5, 2019 How do I create emails that convert? It’s a common marketing and sales question. Once you realize email marketing is still the most powerful marketing tactic in the digital realm, you want to make sure you’re truly extracting that value. 68% of B2B … Continue reading How to Create Emails that Convert
JJ Tyson — May 29, 2019 — May 29, 2019 In last week’s blog, we discussed how well-utilized humor can enhance your marketing materials and increase engagement. This week, we’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. Humor is never a magic bullet. While it … Continue reading How to Take Your Emails From Serious to Seriously Engaging, Part 2
Sara Staffaroni — May 26, 2019 — May 26, 2019 Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customer’s attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasn’t a whole lot … Continue reading Survey Emails: How to Grab Your Customer’s Attention
Kevin George — May 22, 2019 Follow @imkevin_monk — May 22, 2019 Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, you receive an email that talks about … Continue reading Everything You Need to Know About Transactional Emails
Katie Sweet — May 17, 2019 Follow @misskatiehrdy — May 17, 2019 I recently received an email from a retailer that I thought was really bizarre. The email asked me if a particular backpack was “still on my mind.” The problem is that I had already purchased that exact backpack. From that very same retailer. … Continue reading 6 Questions to Ask Yourself When Setting Up Your E-Commerce Triggered Emails
Veronica Green-Gott — May 16, 2019 — May 16, 2019 Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time … Continue reading How AV Integrators Can Send Their Best Emails Yet
Michael Ugino — April 10, 2019 — April 10, 2019 One of the great things about shopping in brick-and-mortar stores is the interaction with sales associates. Customers can ask about product features, sizes, and more. And to cap off their shopping experience, when customers finish checking out, they get the customary, “Thanks for shopping with … Continue reading How to Use Ecommerce Thank You Emails That Improve Customer Experience
Eyal Katz — April 6, 2019 Follow @eyalk100 — April 6, 2019 It’s always a bit of a head-scratcher when you find an abandoned shopping cart in a grocery store. It makes you think there must have been some emergency, because who changes their mind midway through a shopping trip and just leaves a full … Continue reading The 5 Essential Abandoned Cart Emails That Will Boost Sales
