Tag Archives: email

Email Leads In B2B, But Search Is Coming Up On The Inside: Study

Email Leads In B2B, But Search Is Coming Up On The Inside: Study by Ray Schultz , Columnist, June 20, 2018 Email is the top tool for driving leads into the pipeline — it is now being used by 67% of B2B marketers, according to Tapping Multi-Channel Marketing & Data As Key Engines For Growth, … Continue reading Email Leads In B2B, But Search Is Coming Up On The Inside: Study →

Email Marketing Is Alive And Well According To New Survey

Email Marketing Tips

Kristen Herhold — June 22, 2018 Follow @kristenherhold — June 22, 2018 “Email is dead” is a common phrase among experts and non-experts alike. They argue that email does a poor job of reaching consumers and influencing them to convert. For most businesses, however, email marketing is alive and well: 69 percent of businesses use … Continue reading Email Marketing Is Alive And Well According To New Survey →

How Not to Mess up Your Email Subject Lines

Email Marketing Mistakes

Greetje den Holder — June 22, 2018 Follow @GdenHolder — June 22, 2018 In “9 Helpful Tips to Enjoy the Benefits of Email Marketing”, I showed you that email has a median ROI of 122%, which is more than four times higher than other marketing formats examined, including social media, direct mail, and paid search. … Continue reading How Not to Mess up Your Email Subject Lines →

Why You Shouldn’t Stress Out About People Who Unsubscribe from Your Email List

Email Personalization

Taylor Gordon — June 21, 2018 — June 21, 2018 bogda13 / Pixabay I’ll admit it — I used to take it personally every single time someone decided to unsubscribe from my email list. Sad, right? Unsubscribes always felt like a hit to my ego, and I constantly second guessed my email content. I convinced … Continue reading Why You Shouldn’t Stress Out About People Who Unsubscribe from Your Email List →

3 Ways to Consistently Provide Value to Your Email Contacts

Email Personalization

Stephanie French — June 18, 2018 — June 18, 2018 The more value you can provide your customers in your email campaigns, the more they’ll look forward to getting your emails each month. When that happens, it will be easier to get them to take the actions you want them to take. The bottom line … Continue reading 3 Ways to Consistently Provide Value to Your Email Contacts →

Hey, email marketers — Take a load off and embrace automation

Email Automation

As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over. Len Shneyder on June 14, 2018 As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a … Continue reading Hey, email marketers — Take a load off and embrace automation →

How to Provide and Get Value Through Email Marketing All Year Long

Email Marketing

Ben Duchesney — June 15, 2018 — June 15, 2018 The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get … Continue reading How to Provide and Get Value Through Email Marketing All Year Long →

The Great Plain-Text Versus HTML Email Debate, 2018 Style

Email Marketing Optimization

Matt Harris — June 13, 2018 Follow @mrmch — June 13, 2018 JuralMin / Pixabay If your job security hinges on your ability to disseminate marketing messages via email, then there’s nothing academic about the debate between plain-text and HTML email. And despite what many might think, and despite the fact that it’s been ongoing … Continue reading The Great Plain-Text Versus HTML Email Debate, 2018 Style →

6 Types of Email Subject Lines to Avoid (And What to Try Instead)

Email Marketing Tips

Kasia Kowalska — June 12, 2018 — June 12, 2018 geralt / Pixabay What is an email subject line if not your email’s first impression when it lands in a prospect’s inbox? And emails are big business. Marketers sent over 838 billion emails in 2013 (that’s all the stars in the Milky Way times three). … Continue reading 6 Types of Email Subject Lines to Avoid (And What to Try Instead) →

The best unsubscribe email is the one you don’t send

Email Strategy

If you’re still sending unsubscribe confirmations, you’re likely just annoying people. Contributor Ryan Phelan offers some better options for staying in touch. Ryan Phelan on June 11, 2018 While going through my Gmail inbox the other day, I spied an email from a brand that I was tired of hearing from. I hadn’t opened … Continue reading The best unsubscribe email is the one you don’t send →