Amreen Bhujwala — December 8, 2018 — December 8, 2018 When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content … Continue reading What is Click-to-Open Rate in Email Marketing?
To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers
Shane Barker — December 7, 2018 Follow @shane_barker — December 7, 2018 Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. … Continue reading How to Improve Your Email Marketing With Personalization [Infographic]
Kevin George — December 5, 2018 Follow @imkevin_monk — December 5, 2018 geralt / Pixabay Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, technical soundness as well as timely execution. A simple error can ruin your entire email … Continue reading How to QA Email Campaign Best Practices
Jeremy Souza — November 27, 2018 — November 27, 2018 All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you … Continue reading How to Maximize Your Black Friday & Cyber Monday Email Data
Daniel Ndukwu — November 26, 2018 Follow @daniel_ndukwu — November 26, 2018 There are two things I firmly believe about selling online. When the offer is in line with the wants and needs of your prospect, they’re more likely to buy Email, all things considered, produces the highest ROI of any other channel online. Nine … Continue reading Simple Ways to Segment Email Subscribers and Skyrocket Revenue
Jared Atchison — November 21, 2018 — November 21, 2018 As 2018 comes to an end, we are all taking some time to reflect on our business decisions this year. During this time, we will celebrate our failures, and work to improve where we are lacking. When it comes down to it, there is one … Continue reading 4 Tips to Boost Email Subscribers in 2019
Ryan Turner — November 15, 2018 Follow @3prime — November 15, 2018 MabelAmber / Pixabay For business owner and email marketers, establishing a vibrant and effective Welcome Series is an essential first step in attracting and keeping customers. You never get a second chance to make a first impression, after all, and having an engaging … Continue reading How to Build An Effective Email Welcome Sequence For Your Ecommerce Brand
Amreen Bhujwala — November 15, 2018 — November 15, 2018 Building out an email marketing campaign seems fairly simple. All you need to do is draft amazing content, add some eye-catching graphics, find your email list, and hit send. You have the opportunity to reach out to your customers whenever you want, keep them abreast … Continue reading 10 Best Email Drip Campaign Examples
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly. Kyle Henderick on November 15, 2018 With their Halloween decorations stuffed back in the closets, shoppers are turning their sights to the next big American shopping holidays: Black Friday and Cyber Monday. These … Continue reading Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
