Tag Archives: email

How Tech Companies Can Add Email Marketing to Increase Customer Retention

Michael Usiagwu May 27, 2021 In email marketing, what drives customer retention is engagement. Therefore, your email strategy should be basically looking for opportunities to create and strengthen meaningful relationships with your subscribers. It’s all about giving people what they want/need. For tech companies (or any kind of company, for that matter), email is a … Continue reading How Tech Companies Can Add Email Marketing to Increase Customer Retention →

Email Coding 101

Email Marketing Tools

Mike Parry May 24, 2021 It can be daunting writing HTML from scratch especially if you haven’t written any HTML email code before. As someone who has code email for over 15 years I promise you it is not as hard as it looks and everyone had a day one someday. Being able to read, … Continue reading Email Coding 101 →

5 Best Practices to Elevate B2B Email Marketing Performance

B2B Email Marketing Strategy

Christa Tuttle May 24, 2021 Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. However, with so many businesses using email as a marketing tool, … Continue reading 5 Best Practices to Elevate B2B Email Marketing Performance →

How to Create Amazing Recruiting Email Templates that Win Candidates

Email Marketing Mistakes

Chanakya Kyatham May 21, 2021 Preparing and sending cold recruitment emails is the first step of any recruitment campaign. Recruiters spend years of their lives searching for the amazing cold recruiting email template that wins candidates. Being a recruiter, it may be your die-hard wish to get that desired candidate. But here’s the bad news, … Continue reading How to Create Amazing Recruiting Email Templates that Win Candidates →

Email Monetization SWOT Analysis Why You Definitely Should Explore Newsletter Monetization

Email Monetization

Marika Zinca May 20, 2021 Publishers that use programmatic native ads to monetize their newsletter boost revenue. What’s not to love? Find out the details in this email monetization SWOT analysis. Key Takeaways: Monetizing newsletters offers a ton of potential. In order to get the most out of your experience with email monetization, you need … Continue reading Email Monetization SWOT Analysis Why You Definitely Should Explore Newsletter Monetization →

How to Build the Best Email List for 2021 (+ Tips and Examples)

Email Marketing Tips

Jennifer Brown May 13, 2021 Seventeen percent of Americans check their email before their feet hit the floor in the morning. Fifty five percent check email within an hour of waking (no judgement if your feet still haven’t hit the floor in that hour). Why is that important? Well, if you’re like most business owners, … Continue reading How to Build the Best Email List for 2021 (+ Tips and Examples) →

10 Tips for Email Marketing Success

Email Marketing Strategy

Jessica Coghlan May 10, 2021 According to recent 2021 data, more than 319 billion emails get sent every single day. Whether personal or professional, individuals are constantly refreshing their inboxes for new messages. This creates a massive opportunity when considering which digital marketing tactics you should invest in for your business. Email marketing is a … Continue reading 10 Tips for Email Marketing Success →

How Great Design Can Kill an Email

Email Marketing Tips

Jessica Mehring May 10, 2021 Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing. After all, strong visual design can be captivating — and of course, who wouldn’t want their email to be captivating? But as … Continue reading How Great Design Can Kill an Email →

Planning and Implementing Your Email Marketing Strategy…Part 2

Email Marketing Strategy

Mike Parry May 10, 2021 Following on from last week’s blog I am taking a look at how you go about implementing some of the ideas mentioned and try and flesh out the opportunities afforded by the medium of email marketing part 1. List Growth How do you go about growing your list? You can … Continue reading Planning and Implementing Your Email Marketing Strategy…Part 2 →

Reducing Unsubscribe Rates like an Email Marketing Expert

Email Marketing Strategy

Amanda Amore May 9, 2021 Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! … Continue reading Reducing Unsubscribe Rates like an Email Marketing Expert →