Paula Chiocchi June 10, 2021 Email and direct mail. These two have been battling it out for years. There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still check their mail … Continue reading Email vs. Direct Mail: The Contest of Cost & Conversions
Aubreigh Ulicki June 10, 2021 Did you know that the average person receives 88 emails per day? Email is ingrained in our daily life: It’s a primary communication tool at work, it keeps us company at home, and it even goes on vacation with many of us. But there’s a reason why email is so … Continue reading 9 Ways to Increase Email Open and Click-Through Rates
Steve DiGioia June 10, 2021 I once worked for a boss who led through intimidation. Whenever there was an issue to be resolved or a problem that’s taking longer than expected to figure out, he would say “Send (name) an email and “CC” me”. He thought that, just because the boss was copied on the … Continue reading Good Leaders Never Want To Be On the Email Chain
Bernardo Castro June 8, 2021 A subscribers list is a collection of email addresses you can build by engaging prospective clients through lead-generating campaigns. This list is of great value to any business as it is a tool to explore new frontiers, expand your marketing reach, engage new prospects, build your brand, and of course, … Continue reading Use Your HTML Email Signature to Capture Subscribers
Kelly Groover June 7, 2021 You’ve decided to create a company newsletter. Awesome! Now what? If you’re wondering what’s next, don’t worry. We’ve curated a list of tips from our design team to help you raft a winning email newsletter. We’ll cover everything from CTA tricks to ADA compliance. Let’s jump in. The Basics When … Continue reading Tips For Stunning Email Newsletter Designs
Geraldine Convento June 3, 2021 Is email marketing dead? The question often pops up every few years, and we scratch our heads to find answers. Think of the time when the first television was introduced to the world, the radio and theatre companies thought their businesses were gone for good. However, despite the boom in … Continue reading AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing
River Cartie June 4, 2021 If you live in the USA, the 4th of July is Independence Day. If you haven’t already, it’s time to fire up the barbeque grill and invite the neighbors over to celebrate. But, before you do that, be sure to send out your 4th of July email campaign. With 4th … Continue reading 4th of July Email Ideas for Your Business
Andrew Madeira-Silva June 4, 2021 It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their … Continue reading The Dos and Don’ts of Email Marketing
Aabhas Vijay June 1, 2021 We are flushed with emails every day & night, it’s more than ever now and it is just the beginning. You got transactional emails, promotional emails, educational emails, and the list is never-ending. Since I have been in the center of the email marketing universe I totally understand that it … Continue reading The Hidden Cost of Email Fatigue and How to Fix It
Céillie Clark-Keane May 30, 2021 When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email copywriting in your marketing, you can’t afford to. The average return on investment for email marketing … Continue reading 7 Email Copywriting Tips We Swear By (With Examples!)
