If your email strategy’s success is founded on clicks and opens, the data privacy landscape of the future could be an unpleasant awakening. Natalie Jackson on July 28, 2023 The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA, plus consumer pressure on big tech companies. Marketers can no longer use … Continue reading It’s time to say goodbye to your email open rate
Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Stephanie Trovato on July 25, 2023 Let’s picture this… You’re at Target, scrambling to snag those last-minute items for your dinner party (and maybe some home decor and a dress, because why not?). Out of nowhere, two store … Continue reading From campaigns to conversations: The future of email marketing
Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond. Ryan Phelan on July 24, 2023 One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech … Continue reading 6 key email programs to optimize before Q4
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Kath Pay on July 7, 2023 How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — … Continue reading 7 key email metrics to track beyond opens and clicks
Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Digital Marketing Depot on June 15, 2023 Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a … Continue reading Email subject line tips and best practices (with examples!) by Digital Marketing Depot
Just as we plan our vacations, we need to plan a work exit and re-entrance. Otherwise we will lose all we gained from our time off. Ryan Phelan on June 13, 2023 If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the … Continue reading Email marketers: What’s on your vacation to-do list?
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. Kath Pay on June 8, 2023 Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of … Continue reading Holiday email opt-outs: Right intentions, wrong response?
Gmail Is Shooting Email Newsletters Into Spam Folders: Report by Ray Schultz , June 8, 2023 An apparent Gmail glitch is shooting email newsletters into spam folders. The issue was reported by Search Engine Journal, which saw open rates plummet below average for its email newsletters earlier this month. The problem was that the newsletters were redirected … Continue reading Gmail Is Shooting Email Newsletters Into Spam Folders: Report
Email is the most effective marketing channel for many things. It’s also the one customers feel most overwhelmed by. Here’s how to change that. Matt Moorut on May 24, 2023 Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying … Continue reading Email marketing is dying: 3 actions to help it survive (and thrive)
“Click here” is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones. Kath Pay on May 15, 2023 I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) … Continue reading Beyond ‘click here:’ 4 rules for better email CTAs
