Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Brian McKenna on November 1, 2023 I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: … Continue reading 3 ways email marketers should actually use AI
An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. Kim Davis on October 30, 2023 We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting … Continue reading Email marketing strategy: A marketer’s guide
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions. Ryan Phelan on October 16, 2023 We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot … Continue reading The email marketer’s guide to effective marketing automation
28 Powerful Email Marketing Statistics YSK Syed Balkhi / Sep 15, 2023 Email marketing is one of the most effective tools to reach customers and engage with them. It eliminates the need for expensive campaigns, efficiently building relationships with customers and engaging them with your product or service. This post will discuss some essential email … Continue reading 28 Powerful Email Marketing Statistics YSK
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Kath Pay on September 12, 2023 Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time … Continue reading How persuasive email design can influence the ecommerce customer journey
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. Ignite Visibility on August 31, 2023 Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can … Continue reading Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility
Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers Brian McKenna on August 8, 2023 ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation … Continue reading How to prepare for the GPT age in CRM and email
Email Gamification: What It Is and How to Use It Wisely Dmitry Kudrenko / Aug 7, 2023 Who doesn’t love a good and entertaining game that brightens up any day? Games give us a feeling of control, accomplishment, and fulfillment. They appeal to our never-ending love of competition and joy. Do you want to … Continue reading Email Gamification: What It Is and How to Use It Wisely
Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts. Greg Krehbiel on August 3, 2023 Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of … Continue reading Unlocking the true value of a new email address
Nail your Q4 email campaigns and engage high-value customers with campaign testing, personalized content and smart automation. Summer Deeb on July 31, 2023 Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your … Continue reading How to approach your highest-value customers with Q4 email planning
