Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines
Amanda Abella — September 1, 2017 — September 1, 2017 geralt / Pixabay There is a debate in the marketing world about whether or not email marketing is on it’s way out. With the rise of social media, chat bots and and text marketing, some make the argument that email is obsolete. In my group … Continue reading Why Email Marketing Still Matters In Business
Kevin George — September 1, 2017 Follow @imkevin_monk — September 1, 2017 Disclaimer: This email was NOT created for Annabelle Creation. It was our sheer love for horror flicks that inspired Monks to create this ‘experience email”. We love horror flicks, yes we do! While we know they’re unrealistic, we love the tension, the adrenaline … Continue reading The First Ever Horror Email in the Inbox – Creating an Eerie ‘Experience’
Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them. Andrea Lehr on August 31, 2017 I’ve dedicated thousands and thousands of words to the value of outreach for your content marketing strategy … Continue reading 3 reasons I deleted your cold outreach email
James Glover — August 31, 2017 Follow @coherentpath — August 31, 2017 Tumisu / Pixabay More than 38 percent of online retailers cited email as the channel that gave them the best return on their marketing investments – beating out mobile apps, paid search and even social media by more than double, according to Internet … Continue reading 3 Reasons Why ‘Remailing’ Is A Best Practice For Email Marketing
Anna Moumtzidou — August 30, 2017 Follow @SoutherlyComms — August 30, 2017 TeroVesalainen / Pixabay There is no doubting that we live in the social media age. Personal and business accounts invest a lot of time and money into growing their social media channels, yet it is not so much about the numbers of followers … Continue reading How to Grow Your Email List in 5 Easy Steps
Zach Heller — August 30, 2017 Follow @zheller — August 30, 2017 The traditional metrics when it comes to email marketing have changed over the years, from “quantity” metrics like number of subscribers, raw sends, opens and clicks early on to conversion and ROI metrics today. From Quantity In the early days of email marketing, … Continue reading Email Marketing is About Quality, not Quantity
Ellen Hart — August 28, 2017 — August 28, 2017 freephotocc / Pixabay Providing a personalized brand experience is no longer a nice-to-have for businesses. In today’s saturated marketplace, digitally competent consumers are well aware that they can choose from hundreds of companies for any given product or service. As a result, consumers are far … Continue reading 3 Ways to Boost Email Relevancy With Personalized Imagery
If you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks through the key steps that will help you build a successful marketing automation program. Ryan Phelan on August 28, 2017 Only 33 percent of marketers who use automated programs rate their efforts as “very … Continue reading Get into the email automation game
Jessica Best — August 26, 2017 — August 26, 2017 A few years ago, when podcasts did their annual “Predictions for next year” posts, just about every single one of them had a mention of how we would have access to more data in our marketing. In fact, in 2017, marketers like me (see title … Continue reading 6 Steps to Putting Data to Work for You in Email Marketing
