Tag Archives: email

Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs

Susan Tucker — September 16, 2017 Follow @getsusanmktg — September 16, 2017 Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email … Continue reading Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs →

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization. Scott Heimes on September 8, 2017   In the world of email marketing, there are two types of professionals: those who concern themselves with … Continue reading An email marketer’s top-level guide to DMARC, your best anti-phishing tool →

8 Ways to Ignite Engagement with Email and Retargeting

Jeff Coveney — September 7, 2017 Follow @RevEngineMarket — September 7, 2017 Sending emails to the same crowd with no improvement in engagement and click-through rates? Getting more unsubscribes than you’d like? Or, trying to improve the open rates of your emails to get your call-to-action across to your customer base? These are all problems … Continue reading 8 Ways to Ignite Engagement with Email and Retargeting →

2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

Kristen Dunleavy — September 6, 2017 Follow @KristenWritesIt — September 6, 2017 pixel2013 / Pixabay What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become … Continue reading 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence →

11 Welcome Email Template Examples That Grow Sales From Day 1

Carl Sednaoui — September 3, 2017 — September 3, 2017 The welcome email is the most important email brands can send to new subscribers. Yes, even more important than all the broadcast, targeted and triggered messages combined. The welcome email is your best shot at converting new subscribers into customers — and longtime readers. A … Continue reading 11 Welcome Email Template Examples That Grow Sales From Day 1 →