by Keval Padia March 4, 2016 Follow @NimblechappsMarch 4, 2016 The job of an effective landing page is primarily to convert prospects into clients. Every business would give anything to automate this process but to no avail. It is tricky to convince prospects to buy. But making an effective landing page is tricky. If you … Continue reading 7 Most Important Elements of an Effective Landing Page
by Mari Kane February 27, 2016 Follow @blogsitestudioFebruary 27, 2016 What exactly constitutes perfect blog posts? With the BCATW’s Blogging Contest coming up immediately after their travel writing symposium on April 10th, I’ve been thinking a lot about what makes blog posts excellent enough to win a contest. Or attractive enough to get traffic. Our … Continue reading Mastering the Most Essential Elements of Perfect Blog Posts
by Personal Branding Blog February 9, 2016February 9, 2016 A great company culture can help a company recruit the best candidates as well as improve productivity. Therefore, entrepreneurs and small business owners should start building their company culture from day one. However, what do you understand when you think about company culture? Office game rooms, … Continue reading Elements of a Great Company Culture
by Krista Bruun February 2, 2016February 2, 2016 Whether you need a new logo, website, video, marketing campaign, or eBook created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief. A creative brief is a document that explains the ins and outs of a … Continue reading 10 Key Elements of a Successful Creative Brief
by Alexa Matia January 20, 2016January 20, 2016 The goal of any PPC campaign is to convert clicks into sales and optimize the ROI. No one wants to waste money, not even the big companies that have some to spare. Setting up a successful PPC campaign can be tricky. There’s an entire career field dedicated … Continue reading 3 Elements You Need to Improve Your PPC Campaign
by Lauren Frye January 6, 2016January 6, 2016 As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. (click … Continue reading The Periodic Table of Elements for B2B Marketing Attribution [Infographic]
by Ron Johnson December 18, 2015 Follow @cyberoptikDecember 18, 2015 Winter holidays are your last chance this year to enjoy a sales boost. While your promotional discounts and offers are the core of your holiday sales, the overall look of your website creates the emotional desire to buy. Let’s be realistic: everyone offers special holiday … Continue reading How to Leverage Web Design Elements to Rock Your Holiday Sales
by Sabel Harris November 25, 2015 Follow @sabelharrisNovember 25, 2015 LinkedIn now has over 400,000,000 million users on the platform and that number is growing every year. We all use it frequently or we’ve used it at some point; however, now it’s turned into another effective communication outlet. Whether you use the platform for building … Continue reading 5 Elements You Need to Craft the Perfect LinkedIn Outreach Message
by Chris Rees November 18, 2015 Follow @sigmapro_ukNovember 18, 2015 In Lean Six Sigma (if you’re new to Six Sigma, why not view this post on “What is Lean Six Sigma“), or any improvement activity, there will always be change, because without change things stay the same, and if they stay the same, there cannot … Continue reading 5 Key Elements of Managing Change in Improvement Projects
by Scott Lambert November 17, 2015 Follow @xcellimarkNovember 17, 2015 In spite of ongoing search engine algorithm changes, few marketing experts would argue that the need for a keen understanding of SEO best practices has diminished over the years. If anything, the value of SEO knowledge and capabilities has increased. At the same time, many … Continue reading 7 SEO Elements to Boost Your B2B Campaign
