Terri HarelJune 26, 2015 All organizations know that email marketing is a critical component of donor engagement and gift solicitation. Yet, it’s obvious that people are inundated with email: personal, work, and promotional messages drown inboxes daily. When your email does get opened and read, how should you structure your email to improve your chances … Continue reading The 5 Essential Elements of a Fundraising Email
Melissa MegginsonJune 23, 2015 Setting up your Pinterest profile is all about the chemistry. You need the right mixture of great visuals and descriptions, the right mixture of timing and content, with your decisions being driven by analytics (and sometimes an extra special elements, to kick it into high gear). Like in your high school … Continue reading Elements Of The Best Pinterest Profile
Kyle JasinskiMay 21, 2015 New technologies, tools, advancements in mobile, and the power of social media have altered the online landscape over the past decade. Businesses who have kept their websites up to date with emerging trends and technologies have seen their efforts rewarded through increased opportunities for traffic and exposure. However, those that have … Continue reading 6 Essential Elements Of A Modern Website Redesign
Aly SaxeMay 20, 2015 Imagine this scenario: It’s your monthly client meeting and you’re prepared to discuss the usual PR wins and status updates. Instead your client drops this bombshell: he might not renew his contract. His top leadership can’t justify your monthly retainer unless they can connect your efforts to some kind of measurable … Continue reading The 7 Key Elements of a Great Client Report
Amanda ClarkMay 15, 2015 We talk to countless small business owners who want help with their website—and the #1 question we’re asked goes something like this: Sure, I want you guys to write some compelling, persuasive Web content—but what can you do for my SEO? Business owners know that the reports of SEO’s demise have … Continue reading SEO Elements: What’s Essential for Your Web Content?
Matt FarberMay 14, 2015 Writing a blog post can seem daunting for some marketers who have never blogged before and potentially the same for marketers who have in the past. I started out with the same feeling before I started blogging on a regular basis. I found that once I had a topic to write … Continue reading Include These 5 Critical Elements On Every Blog Post
Amanda ClarkMay 13, 2015 Is your website a 24/7 sales machine? Is it a virtual storefront that draws in new clients and converts leads into consumers? Or does it just kind of sit there on the Web—an online placeholder but not much more? We talk to a lot of small business owners who are anxious … Continue reading 4 Crucial Website Elements You May Be Overlooking
Luana SpinettiApril 11, 2015 Users love to return to their favorite websites. Often. They especially love them when they feel a connection to the design, the community and the owner. In my 11 years of experience as a web designer and blogger for both personal and business websites, I learned that there are certain winning … Continue reading 37 Elements Of User Engagement – UX, Conversions, Loyalty
Craig VodnikApril 2, 2015 When was the last time you completed a performance review of your business in a period of time shorter than one year? With looming deadlines and new product releases on the horizon, it is increasingly difficult to fit monthly, or even quarterly reviews into our busy schedules. But reviewing your business’ … Continue reading 5 Elements of SMART Performance Reviews
Chris LucasMarch 13, 2015 Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean searching for gold standard campaigns and modeling your plan on a best-in-class brand’s success story. It could mean shaping your approach … Continue reading 4 Landing Page Elements Primed for A/B Testing
