Tom Martin — January 19, 2020 This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan … Continue reading Where Should Your Agency Focus Your New Biz Efforts In 2020?
Here are three ways brands can identify and market to the right customers while also reducing churn. Jeremy Korst on January 10, 2020 The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring … Continue reading Are your acquisition efforts the root of your retention issue?
Alexandra Marin — December 27, 2019 We’ve all been there – a recent purchase arrived late, you got something completely different than what you ordered, or it came damaged. You’re not happy, and rightly so – you just spent some hard-earned cash on that new product. Time to go to the computer, write a frustration-fueled … Continue reading How Your Autoresponder Emails Can Make or Break Your Support Efforts
Dhariana Lozano — November 8, 2019 Follow @DhariLo All my blog readers know I love social media analytics. I can’t stress how important it is to keep track of how your social media accounts are performing so you can capitalize on what’s working and drop what isn’t. In this post I’ll go over 4 ways … Continue reading 4 Ways To Use Social Media Analytics To Maximize Your Efforts
Max Palmer — October 16, 2019 As an entrepreneur, having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the … Continue reading 10 Ways You’re Unknowingly Hurting Your Social Media Efforts
Rebecca Davies — September 11, 2019 Follow @BecEntyce — September 11, 2019 Marketing your business effectively will involve many different techniques, from content to social media, printed marketing materials to networking. For the majority of businesses, their website will form a significant part of their marketing strategy, with SEO taking a crucial role in getting … Continue reading Simple Ways to Improve Your SEO Efforts
Garry Grant — June 27, 2019 Follow @seoinc — June 27, 2019 Why aren’t Your SEO Efforts Producing ROI Search engine optimization is a good investment for most companies because when done correctly and well, it brings in a steady stream of leads that convert to clients. It works for you 24/7, whereas PPC advertising … Continue reading 5 Reasons Your SEO Efforts Aren’t Producing a Good ROI
Shannon Delmarle — February 7, 2019 — February 7, 2019 Free-Photos / Pixabay Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty … Continue reading 4 Ways to Use Video in Your Marketing Efforts
Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018 Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels
Laura Donovan — October 16, 2018 Follow @thewordpro — October 16, 2018 kropekk_pl / Pixabay Social Media has evolved from Social Networking, a way to keep in touch with friends and family, to a powerful marketing and advertising tool. If companies aren’t putting some effort into their Social Media platforms, they just aren’t staying competitive … Continue reading 4 Simple Tactics to Improve Your Social Media Efforts