Tag Archives: efforts

How to scale personalization efforts with data-driven marketing

Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing

9 Ways to Completely Ruin Your Affiliate Marketing Efforts

Kinga Edwards November 5, 2021 Affiliate marketing is a powerful way to make money online. However, there are many ways that you can completely ruin your affiliate marketing efforts. Many people focus on the wrong aspects of affiliate marketing and end up throwing away potential earnings because they don’t know what they’re doing. This blog … Continue reading 9 Ways to Completely Ruin Your Affiliate Marketing Efforts

The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts

The 6 Processes That Make or Break Your Change Efforts

Zad El-Makkaoui June 23, 2021 As organizations begin to implement their change initiatives and re-establish the way they do work, I cannot help but think about the body of knowledge I worked with during my time in graduate school around covert processes at work. Robert Marshak describes six dimensions that impact any organizational change plan … Continue reading The 6 Processes That Make or Break Your Change Efforts

Ways to Upgrade Your Digital Marketing Efforts in 2021

Angela Hausman, PhD June 14, 2021 These days, the task of marketing your business must include a huge digital component as the world increasingly transitions to online from real interactions. For most modern businesses, budgets demonstrate the transition to digital. For instance, digital ad spending increased by 12% in 2020, despite the pandemic. No business … Continue reading Ways to Upgrade Your Digital Marketing Efforts in 2021

How to Think About Initiating Change Efforts That No One Has Asked For

Liz Kislik May 27, 2021 Picture this: You’ve just learned that you’re being hired for — or promoted into — a leadership job that’s at least a level higher than you’ve ever had before. You’re thrilled, and you start thinking about all the things you want to accomplish — for your people, your customers, and … Continue reading How to Think About Initiating Change Efforts That No One Has Asked For

How to Direct Your Efforts So Your Boss Will Care About Them

Liz Kislik April 16, 2021   Your relationship with your boss is just like any other relationship: what you actually do doesn’t matter as much as how it’s perceived. But it’s hard to remember this when you’re taking instructions and trying to deliver on goals. Based on the power structure, you’re not calling the shots … Continue reading How to Direct Your Efforts So Your Boss Will Care About Them

Fair Treatment of Employees: Efforts to Unionize Amazon Warehouses

Angela Hausman, PhD April 8, 2021 Unions certainly have their place in our society. We have unions to thank for such as the five-day workweek, overtime pay, safe working conditions, and many other rights we take for granted as workers today. Unions were needed because employers abused their workers by creating unsafe working conditions and … Continue reading Fair Treatment of Employees: Efforts to Unionize Amazon Warehouses

4 Creative Tools to Boost Your Social Media Branding Efforts

Thomas Griffin December 17, 2020 Your brand image rests on how customers perceive your business. It’s not possible to have complete control over how your business looks to your audience. So, the aspects that you can control need to be leveraged to their fullest potential. Your logo design, brand colors, typography, and other elements like … Continue reading 4 Creative Tools to Boost Your Social Media Branding Efforts