Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor. Theresa Kushner on September 25, 2023 “It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. “You guys did me proud.” The company had just made … Continue reading Why you’re not getting credit for your marketing efforts — and how AI can help
Tag Archives: efforts
As tech layoffs weaken DEI efforts, the Black talent gap could widen dramatically by 2032
By Grace Carroll February 03, 2023 The Black tech wage gap is projected to jump 37% in the next decade, resulting in $51.3 billion in lost wages for Black workers each year, according to a report released Friday from the McKinsey Institute on Economic Black Mobility. The report predicts serious challenges to racial equity … Continue reading As tech layoffs weaken DEI efforts, the Black talent gap could widen dramatically by 2032
Inside the London Apple Store workers’ unionization efforts
By Chris Stokel-Walker December 20, 2022 The fight for unionization continues for Apple employees across the pond. Workers at Apple’s White City London store unionized on December 12, asking the Cupertino-based tech giant to voluntarily recognize their union. Apple has until December 22 to respond to the request for union recognition, according to the … Continue reading Inside the London Apple Store workers’ unionization efforts
How Outdated Hiring Practices Can Derail Your Recruitment Efforts
How Outdated Hiring Practices Can Derail Your Recruitment Efforts Sanjoe Jose / 10 Nov 2022 Too often, recruitment departments are sidelined as simply a call center or cost function of a business, with the sole purpose of getting people to attend interviews and accept offers. This attitude and practice couldn’t be further from the … Continue reading How Outdated Hiring Practices Can Derail Your Recruitment Efforts
How to make web accessibility a part of digital marketing efforts
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities. Alan K’necht on October 24, 2022 After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of … Continue reading How to make web accessibility a part of digital marketing efforts
How tech workers had an outsize role in shaping efforts to nix NDAs
By Leigh Giangreco May 19, 2022 Nondisclosure agreements have emerged as one of the most routine legal documents that American workers sign. By 2018, a third of the U.S. workforce had a gag clause in their contract, according to a report from Harvard Business Review. At first created to protect company trade secrets, NDAs … Continue reading How tech workers had an outsize role in shaping efforts to nix NDAs
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today’s environment, marketers need data-driven strategies. Corey Patterson on January 28, 2022 Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a … Continue reading How to scale personalization efforts with data-driven marketing
9 Ways to Completely Ruin Your Affiliate Marketing Efforts
Kinga Edwards November 5, 2021 Affiliate marketing is a powerful way to make money online. However, there are many ways that you can completely ruin your affiliate marketing efforts. Many people focus on the wrong aspects of affiliate marketing and end up throwing away potential earnings because they don’t know what they’re doing. This blog … Continue reading 9 Ways to Completely Ruin Your Affiliate Marketing Efforts
The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts
Guy Yehiav July 8, 2021 Total retail loss is an alarming drain on the revenue of retail companies. Driven by common occurrences like shrink, returns, administrative, marketing, e-commerce and supply chain errors, external theft and employee fraud, it can have serious repercussions to margins that are already tightened by the pandemic. As such, the threat … Continue reading The Fight Against Retail Loss Continues: How Organizations Can Measure the Performance of Loss Prevention Efforts
The 6 Processes That Make or Break Your Change Efforts
Zad El-Makkaoui June 23, 2021 As organizations begin to implement their change initiatives and re-establish the way they do work, I cannot help but think about the body of knowledge I worked with during my time in graduate school around covert processes at work. Robert Marshak describes six dimensions that impact any organizational change plan … Continue reading The 6 Processes That Make or Break Your Change Efforts