Tag Archives: Editor’s

The State of Attention Analytics – Editors Weigh In

Brent Merritt — August 24, 2017 — August 24, 2017 If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s time—i.e., their willingness to pay attention. The consequences of that fight are real: Instagram recently announced impressive new time-spent stats, and competitor Snap’s share price … Continue reading The State of Attention Analytics – Editors Weigh In

From the Editor’s Desk: How we work with outside contributors

How do industry experts contribute guest articles to Marketing Land, MarTech Today or Search Engine Land? Executive Features Editor Pamela Parker explains. Pamela Parker on October 27, 2016   I’m in charge of what may be the most mysterious part of the editorial operation at Marketing Land, MarTech Today and Search Engine Land — the … Continue reading From the Editor’s Desk: How we work with outside contributors

From the Editor’s Desk: Blab is dead; long live our new podcast!

In this month’s column, Editor-In-Chief Matt McGee talks about why we’re changing our weekly video show to an audio-only podcast. Matt McGee on August 31, 2016   There are probably countless articles on Marketing Land (and Search Engine Land) that encourage readers not to put all of their marketing eggs in one basket. And I … Continue reading From the Editor’s Desk: Blab is dead; long live our new podcast!

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016   Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

The State Of Cross-Channel Paid Search, Part 1: SEM & Social

Josh Dreller on January 27, 2016   In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable than operating siloed channels individually. Of course, that’s an easy thing for marketers to theoretically agree with… Meanwhile, … Continue reading The State Of Cross-Channel Paid Search, Part 1: SEM & Social

Ex-NYT Editor’s Startup Takes Shape, Raises Business Questions

Michael Fitzgerald Former New York Times executive editor Jill Abramson filled in some more details about a journalism venture she’s starting with Steven Brill, saying it had hired writers and was “very close” to announcing an investor. Abramson, ousted from the Times in May 2014, and Brill, the serial entrepreneur best known for founding American … Continue reading Ex-NYT Editor’s Startup Takes Shape, Raises Business Questions