Majda Anwar — January 10, 2017 — January 10, 2017 Most marketers are gearing up for the new year and a new set of programs and campaigns. While planning will take some time, we here at TPG like to be pretty thrifty when it comes to campaign and program planning. Prospect engagement should look like … Continue reading Building the Omni-Campaign Ecosystem for 2017
Tag Archives: Ecosystem
Mastering the email ecosystem for effective marketing
From creating a campaign to understanding spam laws, columnist Scott Heimes explains why you need to think about all the parts of the email marketing campaign life cycle. Scott Heimes on November 3, 2016 Understanding the email ecosystem can be complicated, but it’s an essential element of executing a successful email program. It’s crucial to … Continue reading Mastering the email ecosystem for effective marketing
When you buy marketing software, know that you are buying into an ecosystem
The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem
Digital HR Ecosystem: Empowering People Through Technology
August 4, 2016 Instead of fearing the machines, let’s use them to build a digital HR ecosystem that empowers people through technology. At the close of 2014, we began focusing on the trends that would shape the staffing industry in 2015 and beyond, particularly as firms of all sizes began investing in performance management software … Continue reading Digital HR Ecosystem: Empowering People Through Technology
Why the digital advertising ecosystem loves native
Columnist James Smith explains why native advertising is a win for consumers, publishers and advertisers. James Smith on June 30, 2016 Native ads present publishers and advertisers with an opportunity to create non-intrusive, thematic ads that consider consumers’ experience first, which is key to meeting their high expectations. This is especially true on mobile … Continue reading Why the digital advertising ecosystem loves native
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Chris HortonApril 10, 2015 Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. Overall, ad spend on social … Continue reading Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
The Definitive Guide To The Digital Display Ad Ecosystem
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail. Peter Minnium on October 29, 2014 The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of logos and arrows indicating multiple flows and directions. … Continue reading The Definitive Guide To The Digital Display Ad Ecosystem
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