Tag Archives: Economic

How B2B CMOs use CX to thrive amid economic uncertainty

B2B Engagement

Keeping an “always on” approach to CX is critical to maintain and benefit from improved customer understanding. Here’s how to get there. Chad Storlie on May 4, 2023 Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business growth.  Simply put: Your competitors are stalking … Continue reading How B2B CMOs use CX to thrive amid economic uncertainty →

Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn

Economic Downturns

  By Grace Carroll March 15, 2023   Days after Silicon Valley Bank’s dramatic collapse, and just one day before Meta slashed another 10,000 employees, Vimeo’s chief product officer Ashraf Alkarmi, 776 partner Cristina Apple Georgoulakis, and Slack senior vice president Rob Seaman talked to Fast Company about the grim economic outlook surrounding Silicon Valley, … Continue reading Tech leaders from Vimeo, Slack, and 776 share insights on staying innovative during an economic downturn →

Gen Z wants to work for big companies that can survive economic downturns, Adobe says

Gen-Z

  By Michael Grothaus January 24, 2023 If you’re a company in the market for growing your workforce, there’s no doubt you’ll be headhunting Gen Z workers in the near future. The problem is, depending on your company’s size, Gen Z might not want to work for you. That’s according to a new report from … Continue reading Gen Z wants to work for big companies that can survive economic downturns, Adobe says →

Adthena Pivots Roadmap To Match Brands’ Economic Challenges

Advertisement Industry

Adthena Pivots Roadmap To Match Brands’ Economic Challenges by Laurie Sullivan  @lauriesullivan, February 3, 2023 Adthena has made a pivot in its plans to support brands as more are making efforts to save money and gain a higher return on ad spend. “We’ve pivoted the product roadmap hard to match the macro climate environment,” Ashley … Continue reading Adthena Pivots Roadmap To Match Brands’ Economic Challenges →

Business remains the most trusted institution, even as the economic mood gets more bleak

Business Effectiveness

  By Shalene Gupta January 17, 2023 As we embrace the start of 2023 and say hello to increasing layoffs and the prospect of a recession, it’s hard to know which institutions to trust. Edelman just released its yearly Trust Barometer, which has served as a pulse check of trust for 23 years. The 2023 … Continue reading Business remains the most trusted institution, even as the economic mood gets more bleak →

Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023

Economy Recession

While overall ad spend will continue to grow, many marketers expect to adjust their mix of channels every month. Constantine von Hoffman on December 21, 2022 Marketers are going to be measuring and re-measuring their investments in 2023. Nearly two-thirds say they will be re-evaluating their media spend more frequently, with most doing so monthly, … Continue reading Economic uncertainty means marketers will re-evaluate ad buys more frequently in 2023 →

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

Economy Recession

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report →

IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown

Economy Recession

IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown by Joe Mandese  @mp_joemandese, September 29, 2022 IPG Mediabrands’s Magna this morning becomes the latest of the Big 4 holding company forecasting units to lower U.S. ad growth expectations for this year and next, due mainly to the slowdown in the U.S. and global economies. Magna reduced … Continue reading IPG’s Magna Reduces U.S. Outlook, Cites Economic Slowdown →

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